In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey. Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix. Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem. Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program.

In this project, you will be able to organize an event on Canva, using the various graphic design tools offered by the platform. You will design amazing digital content and print products that will help you organize, plan and promote events of any kind successfully. The intended audience for this project is beginners, with little or no graphic design experience. It will enable persons and small businesses to organize any kind of event by creating astonishing graphic designs.

In this 1 hour and 30 minutes long project-based course, you will learn how to understand the product development stage, you will learn to differentiate and locate products in the introduction stage of the product life cycle as well as doing the needed financial analysis for products in different product life cycle stages Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

By the end of this project, you will create a free account on Instagram, will set up a business profile, develop a content strategy, and add content. Business accounts on Instagram can raise brand awareness and reach the target audience by keeping an active presence. Your new skills will help you efficiently manage your Instagram account for business.

Pitching products or services to clients is a standard practice in most industries. Because of the current paradigm, the leading presentation software has become very predictable. This leaves many marketers, consultants, and salespeople looking for alternatives that bring the wow factor back into presentations. One alternative to the mundane is Prezi Presentations. Prezi uses big picture overviews and panning as a means to bring entertainment back into the forefront of making a pitch. By the end of this project, learners will have created their first Prezi marketing presentation. Ultimately, learners will walk away from this course with the ability to use their own creativity to make amazing pitches of their products and ideas in a way that will stimulate their clients to utilize their services. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

By the end of this project, you will be able to implement one of the main tasks needed from the SEO team that works on a website , Which is the keywords optimization process for generating higher organic traffic to the website that matches the website content and the main keywords the targeted customers use while searching on any search engine. You will also be able to identify the tactics used to monitor the website's ranking position per each keyword. In this project you will get to know how to use Ubersuggest tool to analyze website’s keywords rankings for both your website and your competitors’ this will help you in your content optimization which leads to better website organic results ranking Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Explore how to leverage keywords and search engine marketing in your ad campaigns - Develop a sample pay per click (PPC) ad campaign that aligns with your marketing goals - Analyze a landing page and identify successful and unsuccessful elements - Recognize how to apply calls-to-action to increase customer conversion - Identify tactics of customer conversion and retention to add to your digital marketing plan

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data. By the end of this course you will be able to: • Describe how data and measurement inform a marketing action • Describe the basic principles of marketing • Identify why measurement and analytics matter in digital marketing • Describe how data is collected and related to digital marketing • Explain the significance of the privacy regulations that govern the online marketing space • Describe the Meta pixel and how it is created on the Meta platform • Describe how information is recorded on mobile devices • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Meta Ads Manager reports Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.

You have completed all the hard work of conducting your internal, secondary, and primary research. You have analyzed all the data and are able to formulate insights and recommendations based on your research proposal. But what is the best way to present your findings and be able to make a decision? In this course, you will discuss how to incorporate a story in your marketing presentation to help you capture the attention and gain support of stakeholders and business leaders. You will choose the most effective analytical method for delivering your insights and the best presentation method for your given audience. You will incorporate data visualization best practices and use tips and tricks when presenting to your various levels of decision makers and stakeholders.

By the end of this project, you will be able to build a user experience map to visualize the entire end-to-end user experience that the average user goes through to accomplish a goal so that your organization can gain a baseline understanding of experience before taking a product or service live. To do this you will gain hands-on experience exercising empathy to accurately document the stages, actions, emotions, and thoughts of the user while assessing opportunities and overall qualities of the customer experience in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.