In this project-based course, you will learn to import contacts to Mailchimp. You will learn to add subscribers one by one manually to MailChimp's audience list. You will also learn to import contacts through a CSV file and by copying it through the spreadsheet and not only these you will learn to increase subscribers through signup forms as well.

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.

Welcome to Course 5 – Strategic Sales Management Final Project. In this course, you’ll develop the final project of the specialization, which is an application of the whole set of concepts, models, frameworks, tools, and techniques discussed and practiced through the four previous courses. A business case provides the business context to serve as the reference to support your analyses regarding strategy, marketing, and sales integration. The case is adapted from a real-life experience. Having developed these analyses, you will follow the project instructions that lead you to the application of the concepts you have learned so far, and proceed to the sales planning processes to support the development of a sales guidelines, which will support the sales planning process in a later moment. The primary learning outcome of this course is to master concepts application to create sales guidelines, based on a structured analysis of a business case. The sales guidelines serve as the background of a sales plan structure, and they also connect the sales planning process to the strategy, at the same time that supports the development of a sales plan at a later moment. Whereas the sales plan structure may not be a detailed sales plan, it will provide all the aspects necessary to develop the sales plan later. The project will be peer-reviewed, and the instructions to develop it also bring the rubrics to develop the review.

By the end of this project, you will discover how to create a basic Brand Awareness and Performance survey in Qualtrics. This study will help you gauge the overall success of your brand’s marketing initiatives to date or measure current awareness levels for future campaign launches. The brand is the center of an organization. Therefore, Brand Awareness and Performance studies are often a crucial tool in understanding your target market’s perception of your brand. These studies will help you develop a deep understanding of customer perceptions and help you visualize how customers and prospects feel about key competitors. Upon completing this project, you will be able to design a basic Brand Awareness & Performance survey in Qualtrics. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing

By the end of this project, you will create digital course collateral for use in your digital courses. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value-added course collateral. This course will include intermediate to advanced level skills using the free version of Canva. You will create a course promo graphic, a fillable PDF, a worksheet, and a course certificate for your digital course collateral in this project. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this project we are going to design a company brand using Wix’s website builder, branding and marketing tools, and their SEO (search engine optimization) tools. By the end of this project you will feel confident and capable in improving the strength of your company’s brand and your website’s search ability. Wix is a free website building platform that combines professional designs with easy to use editing features. In addition to their website building capabilities, Wix can also help you build your brand through a wide variety of helpful marketing tools included on their platform. Whether you’re designing a logo or business cards, trying to send out fun and informative emails, or trying to create posts for social media, Wix can do it all. Wix even has a number of search engine optimization (SEO) tools which can help you increase your website’s visibility on web search engines. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real world marketing problems. Primary emphasis is on the identification of marketing opportunities and the planning and execution of marketing mix activities required to target these opportunities. By the end of this course, you will be able to: - Describe the scope of marketing and its role within in the firm and society. - Articulate the scope of tasks, responsibilities and challenges that marketing managers face in the complex and competitive global business environments that currently prevail. - Identify basic marketing terminology and concepts. - Examine the marketing function as a basic and indispensable driver of all business success. To succeed in this course, please be sure to read the entire module and watch the included videos. You will also need to rely on your critical thinking skills and should create a plan for completing the course.

In this 1-hour long project-based course, you will learn how to build a lead generation chatbot with Email and Google sheets automation which will be able to interact with your customers and generate lead automatically for you. We will be automating the entire process using email automation and Google sheets so that you will receive a mail every time a lead is generated and a copy of the contact information of the lead will be saved on Google sheets. The chatbot will be able to interact with your customers, generate a lead, take a booking, get ticket claims, send us their message and many more. By the end of this project, you will have a fully functioning chatbot deployed to your Facebook page and interacting with your customers through Messenger in real-time. You do not need any programming knowledge because we will be using the flow builder interface from Chatfuel which is very interactive, intuitive and logical. But you do need a Facebook account and a fully functioning Facebook business page in order to test the bot. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project. By the end of this course, you will be able to: • Establish and manage a social media presence • Create a Facebook business page and an Instagram account for business • Understand how and why to create content for social media • Create a brand, tone, and voice for a social media presence • Manage a content calendar for your social media presence • Evaluate the performance of your content on social media and to iterate and optimize the performance • Create a content calendar for your social media presence • Manage social media content using real world data This course is intended for people who want to learn how to create and manage a business presence on social media, including creating content, interacting and engaging with customers on social media and evaluating the results of different posts. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners already completed course 1 (Introduction to Social Media Marketing) in this program.