Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product.

This project allows you to create strategic plan diagrams with Creately. You will discover Creately, an online diagram design software. You will understand the various features of the platform and be able to create personalized and professional diagrams that will help you improve your business plans and strategies. You will learn how to use Creately to create strategic diagrams for your business. This project is aimed at small and medium enterprises.

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!

With this project, you will be able to discover Later, a platform that will allow you to program content for your social networks. You will be able to add quite attractive content to your social media accounts, and you will be able to schedule it to be published at a later date, easily and quickly. This project is for people who want to add digital content for social media and schedule it. This project is ideal for people who are passionate about social networks.

By the end of this project, you will have a better understanding of how to Choose a Facebook Post Type Based on Desired Engagement. Learners will take an in-depth look at how Facebook can be strategically incorporated into overall marketing efforts. This project will help learners develop a deeper understanding of how to best set Facebook marketing objectives, define target audiences, and set desired engagement levels in an effort to choose specific post tones and types that will best meet overall goals. Having this knowledge will allow learners to more easily craft and adapt their posts to get the most out of their Facebook marketing strategy. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this guided project, you will learn how to improve customer satisfaction, increase customer's purchase experience with respect to post purchase strategy, understand the three purchase stages, and increase customer survey response rates on Facebook. By the end of this project, you will have learned how to ensure customer satisfaction on Facebook.

This Guided Project “Create eye-catching logos using Canva for an ebrand” is a 2-hour long project-based course where you will learn about logos and the design process of creating one according to the specifications in a project brief. You will apply the knowledge to develop different types of logos from scratch by keeping one business theme in mind of your choice or work on the ideas provided to help you get started. You will be presented with the opportunity to identify the design that aligns the best with the brand in question and prepare them for publishing . You will be able to incorporate color schemes ,shapes, fonts and other design elements that will draw your audience in. The designs are shareable across various social media channels, teams, business organizations, or with an audience you want to market to.Creating a professional , high-quality logo is the perfect way to showcase your design expertise and build an e-brand without a large investment. This course will include intermediate to advanced level logo designing and branding skills using the free version of Canva . Learners are expected to have an understanding of basic design principles , color theory and familiarity on working with templates in the graphic design platform Canva . Let's get started!

This project will allow you to design a professional presentation quickly and easily with Prezi, an online platform for designing presentations of all kinds. You will discover the features of Prezi and will be able to create an attractive and animated presentation. This project is intended for professionals or students who would like to learn how to use Prezi to create professional presentations whether for the workplace or education.

By the end of this project, you will be able to build a user journey map to aid in scoping out a project, maintain a customer-focused approach in design, and identify opportunities for continuous improvements. To do this you will gain hands-on experience exercising empathy and applying user research to accurately document the stages, actions, emotions, and thoughts of the user while assessing opportunities for continuous improvements that support customer success in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences