Figma is a web-based graphics editing and user interface design app that works on your browser. What does that really mean? You can access your projects from multiple devices without installing software. You and others can work on the same file in real-time taking the project from brainstorming to prototypes. You can use Figma to design briefs, create storyboards, reduce complexity on web sites and even design your CV or resume all while collaborating with others in real time! By the end of this project, you will go through the steps to learn about the application to develop a web page or homepage for your own app.

In this project-based course, you will learn to create different designs using Canva and you will learn to integrate Canva with the Mailchimp platform. You will then learn to save Canva designs to MailChimp and not only these you will also learn how you can make use of those saved designs on an email campaign in Mailchimp as an additional tutorial. This course includes Canva Introduction, Exploration of Canva Dashboard, creating designs using Canva to be stored and used in Mailchimp, and creating an email campaign. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

This course presents research conducted to increase our understanding of how data collection decisions affect survey errors. This is not a “how–to-do-it” course on data collection, but instead reviews the literature on survey design decisions and data quality in order to sensitize learners to how alternative survey designs might impact the data obtained from those surveys. The course reviews a range of survey data collection methods that are both interview-based (face-to-face and telephone) and self-administered (paper questionnaires that are mailed and those that are implemented online, i.e. as web surveys). Mixed mode designs are also covered as well as several hybrid modes for collecting sensitive information e.g., self-administering the sensitive questions in what is otherwise a face-to-face interview. The course also covers newer methods such as mobile web and SMS (text message) interviews, and examines alternative data sources such as social media. It concentrates on the impact these techniques have on the quality of survey data, including error from measurement, nonresponse, and coverage, and assesses the tradeoffs between these error sources when researchers choose a mode or survey design.

Digital media assets are becoming needed in everyday life in business and personal aspects. Creating digital media in Microsoft PowerPoint 365 is an easy and free way to build many of the digital assets needed in your life or business. Learners will follow along with this guided project to learn how to prepare a project within Microsoft PowerPoint. Then, learners will discover how to create digital images and add animations to them. Next, learn how to use transitions and creative commons videos within PowerPoint to make digital videos. Finally, learners will discover how to export and share digital media with others.

In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe. This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise’s future and their own career in it. As a bonus, we've also included a toolkit to download and take back to work. Can’t remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human centered design approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit. Guest lecturers in this course include: -- Emily Withrow, Assistant Professor, Medill, Northwestern -- Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)

This course will teach you an inbound approach to sales that focuses on being helpful, not salesy. By the end of this course, you'll be able to prospect for new business, qualify for high-quality prospects, book meetings with decision makers, handle buyer's objections, and negotiate and close a deal. By following this process, you'll be able to jumpstart your career in sales with tactical tips and advice to run an effective sales playbook. Free accounts you'll need to go through this course: - HubSpot Academy: https://hubs.ly/H0dM-NY0 - LinkedIn: https://linkedin.com - Gmail: https://google.com/mail/ - About.me: https://about.me/

Here you will learn how to create a Facebook advert with MailChimp. You will learn how to navigate the Mailchimp dashboard and how to get to creating Facebook ads

By the end of this project, you will create a visual information graphic using Canva. You will learn step by step how to design and create a visual information graphic using Canva that will include three different graphs. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value added business marketing collateral. Your visual information graphic will serve as a template for future projects and is relevant to people in the marketing and business field. This project will include intermediate to advanced level skills using the free version of Canva. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this 1-hour long project-based course, you will learn how to create an online e-commerce store with Ecwid, manage store content and appearance, build a product catalogue, set up payment and communication options. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

This course reviews the dramatic changes that Globalization has brought to businesses. Markets are growing culturally diverse and companies face the challenge of managing an increasing culturally diverse workforce. It is then increasingly important for managers to incorporate cultural variables into their decision making models. This course enables students to understand how globalization changes consumers and employees at a psychological level. The focus is on understanding that culture exists in people’s minds, as values, beliefs, and ideals, as well as around us in objects, brands, and institutions. The course introduces popular cultural frameworks used by human resource managers and marketing managers. These cultural frameworks will allow students to better understand cross-cultural consumer behavior and suggest ways to more effectively manage organizations across cultural boundaries.