Google Adwords Marketing

About the internship We are seeking a results-driven Google Ads marketing specialist to manage and optimize our paid search campaigns. The ideal candidate will have a proven track record of creating and managing successful Google Ads campaigns for website and product listings Selected intern's day-to-day responsibilities include: 1. Develop and execute comprehensive Google Ads strategies across search, display, and shopping campaigns 2. Create and optimize campaign structures, including ad groups, keywords, and audience targeting 3. Monitor and adjust campaigns daily to ensure optimal performance and ROI 4. Research and implement high-performing keywords, create compelling ad copy, and optimize product listings 5. Conduct regular keyword analysis to identify opportunities and eliminate underperforming terms 6. Maintain high-quality scores through relevant ad copy and landing page optimization 7. Manage advertising budgets effectively across multiple campaigns and ad groups 8. Track and analyze key performance metrics (CTR, CPC, conversion rates, ROAS) using Google Analytics and Google Ads reporting tools 9. Provide regular performance reports and actionable insights to stakeholders 10. Collaborate with the web development team to optimize landing pages for better quality scores and conversion rates 11. Implement conversion tracking and ensure proper integration with Google Analytics 12. Make data-driven recommendations for website improvements to increase ad performance Who can apply Only those candidates can apply who: 1. are available for the work from home job/internship 2. can start the work from home job/internship between 15th Jan'25 and 19th Feb'25 3. are available for duration of 3 months 4. have relevant skills and interests Maalexi, is agri-trade fintech, with a cutting-edge risk management platform designed to safeguard payment and performance for small agri-businesses involved in or exploring cross-border trade. Through Maalexi's proactive and robust risk management ecosystem, small agri-businesses gain the tools to expand their sales and purchases across international markets, hence realizing higher income and fortifying global food security. Maalexi effectively mitigates key trade risks in cross-border transactions, that include counter-party, legal, product (quality, quantity and weight), document, delivery, and payment risks. The platform provides peace of mind for small sellers concerned about payment defaults and delays from international buyers, as well as for small buyers worried about defaults or delays in delivery from overseas sellers.