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The Power of Machine Learning: Boost Business, Accumulate Clicks, Fight Fraud, and Deny Deadbeats
It's the age of machine learning. Companies are seizing upon the power of this technology to combat risk, boost sales, cut costs, block fraud, streamline manufacturing, conquer spam, toughen crime fighting, and win elections.
Want to tap that potential? It's best to start with a holistic, business-oriented course on machine learning – no matter whether you’re more on the tech or the business side. After all, successfully deploying machine learning relies on savvy business leadership just as much as it relies on technical skill. And for that reason, data scientists aren't the only ones who need to learn the fundamentals. Executives, decision makers, and line of business managers must also ramp up on how machine learning works and how it delivers business value.
And the reverse is true as well: Techies need to look beyond the number crunching itself and become deeply familiar with the business demands of machine learning. This way, both sides speak the same language and can collaborate effectively.
This course will prepare you to participate in the deployment of machine learning – whether you'll do so in the role of enterprise leader or quant. In order to serve both types, this course goes further than typical machine learning courses, which cover only the technical foundations and core quantitative techniques. This curriculum uniquely integrates both sides – both the business and tech know-how – that are essential for deploying machine learning. It covers:
– How launching machine learning – aka predictive analytics – improves marketing, financial services, fraud detection, and many other business operations
– A concrete yet accessible guide to predictive modeling methods, delving most deeply into decision trees
– Reporting on the predictive performance of machine learning and the profit it generates
– What your data needs to look like before applying machine learning
– Avoiding the hype and false promises of “artificial intelligence”
– AI ethics: social justice concerns, such as when predictive models blatantly discriminate by protected class
NO HANDS-ON AND NO HEAVY MATH. This concentrated entry-level program is totally accessible to business leaders – and yet totally vital to data scientists who want to secure their business relevance. It's for anyone who wishes to participate in the commercial deployment of machine learning, no matter whether you'll play a role on the business side or the technical side. This includes business professionals and decision makers of all kinds, such as executives, directors, line of business managers, and consultants – as well as data scientists.
BUT TECHNICAL LEARNERS SHOULD TAKE ANOTHER LOOK. Before jumping straight into the hands-on, as quants are inclined to do, consider one thing: This curriculum provides complementary know-how that all great techies also need to master. It contextualizes the core technology, guiding you on the end-to-end process required to successfully deploy a predictive model so that it delivers a business impact.
LIKE A UNIVERSITY COURSE. This course is also a good fit for college students, or for those planning for or currently enrolled in an MBA program. The breadth and depth of the overall three-course specialization is equivalent to one full-semester MBA or graduate-level course.
IN-DEPTH YET ACCESSIBLE. Brought to you by industry leader Eric Siegel – a winner of teaching awards when he was a professor at Columbia University – this curriculum stands out as one of the most thorough, engaging, and surprisingly accessible on the subject of machine learning.
VENDOR-NEUTRAL. This course includes illuminating software demos of machine learning in action using SAS products. However, the curriculum is vendor-neutral and universally-applicable. The contents and learning objectives apply, regardless of which machine learning software tools you end up choosing to work with.
Basic Recommender Systems
This course introduces you to the leading approaches in recommender systems. The techniques described touch both collaborative and content-based approaches and include the most important algorithms used to provide recommendations. You'll learn how they work, how to use and how to evaluate them, pointing out benefits and limits of different recommender system alternatives.
After completing this course, you'll be able to describe the requirements and objectives of recommender systems based on different application domains. You'll know how to distinguish recommender systems according to their input data, their internal working mechanisms, and their goals. You’ll have the tools to measure the quality of a recommender system and to incrementally improve it with the design of new algorithms. You'll learn as well how to design recommender systems tailored for new application domains, also considering surrounding social and ethical issues such as identity, privacy, and manipulation.
Providing affordable, personalised and high-quality recommendations is always a challenge! This course also leverages two important EIT Overarching Learning Outcomes (OLOs), related to creativity and innovation skills. In trying to design a new recommender system you need to think beyond boundaries and try to figure out how you can improve the quality of the predictions. You should also be able to use knowledge, ideas and technology to create new or significantly improved recommendation tools to support choice-making processes and strategies in different and innovative scenarios, for a better quality of life.
Handling Imbalanced Data Classification Problems
In this 2-hour long project-based course on handling imbalanced data classification problems, you will learn to understand the business problem related we are trying to solve and and understand the dataset. You will also learn how to select best evaluation metric for imbalanced datasets and data resampling techniques like undersampling, oversampling and SMOTE before we use them for model building process. At the end of the course you will understand and learn how to implement ROC curve and adjust probability threshold to improve selected evaluation metric of the model.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Linear Regression with Python
In this 2-hour long project-based course, you will learn how to implement Linear Regression using Python and Numpy. Linear Regression is an important, fundamental concept if you want break into Machine Learning and Deep Learning. Even though popular machine learning frameworks have implementations of linear regression available, it's still a great idea to learn to implement it on your own to understand the mechanics of optimization algorithm, and the training process.
Since this is a practical, project-based course, you will need to have a theoretical understanding of linear regression, and gradient descent. We will focus on the practical aspect of implementing linear regression with gradient descent, but not on the theoretical aspect.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Decision Tree Classifier for Beginners in R
Welcome to this project-based course Decision Tree Classifier for Beginners in R. This is a hands-on project that introduces beginners to the world of statistical modeling. In this project, you will learn how to build decision tree models using the tree and rpart libraries in R. We will start this hands-on project by importing the Sonar data into R and exploring the dataset.
By the end of this 2-hour long project, you will understand the basic intuition behind the decision tree algorithm and how it works. To build the model, we will divide or partition the data into the training and testing data set. Finally, you will learn how to evaluate the model’s performance using metrics like Accuracy, Sensitivity, Specificity, F1-Score, and so on. By extension, you will learn how to save the trained model on your local system.
Although you do not need to be a data analyst expert or data scientist to succeed in this guided project, it requires a basic knowledge of using R, especially writing R syntaxes. Therefore, to complete this project, you must have prior experience with using R. If you are not familiar with working with using R, please go ahead to complete my previous project titled: “Getting Started with R”. It will hand you the needed knowledge to go ahead with this project on Decision Tree. However, if you are comfortable with working with R, please join me on this beautiful ride! Let’s get our hands dirty!
Machine Learning for Kyphosis Disease Classification
The objective of this project is to predict whether a patient has kyphosis or not, based on given features and diagnostic measurements such as age and number of vertebrae. Kyphosis is an abnormally excessive convex curvature of the spine. This guided project is practical and directly applicable to the healthcare industry. You can add this project to your portfolio of projects which is essential for your next job interview.
Machine Learning Rapid Prototyping with IBM Watson Studio
An emerging trend in AI is the availability of technologies in which automation is used to select a best-fit model, perform feature engineering and improve model performance via hyperparameter optimization. This automation will provide rapid-prototyping of models and allow the Data Scientist to focus their efforts on applying domain knowledge to fine-tune models. This course will take the learner through the creation of an end-to-end automated pipeline built by Watson Studio’s AutoAI experiment tool, explaining the underlying technology at work as developed by IBM Research. The focus will be on working with an auto-generated Python notebook. Learners will be provided with test data sets for two use cases.
This course is intended for practicing Data Scientists. While it showcases the automated AI capabilies of IBM Watson Studio with AutoAI, the course does not explain Machine Learning or Data Science concepts.
In order to be successful, you should have knowledge of:
Data Science workflow
Data Preprocessing
Feature Engineering
Machine Learning Algorithms
Hyperparameter Optimization
Evaluation measures for models
Python and scikit-learn library (including Pipeline class)
Emotion AI: Facial Key-points Detection
In this 1-hour long project-based course, you will be able to:
- Understand the theory and intuition behind Deep Learning, Convolutional Neural Networks (CNNs) and Residual Neural Networks.
- Import Key libraries, dataset and visualize images.
- Perform data augmentation to increase the size of the dataset and improve model generalization capability.
- Build a deep learning model based on Convolutional Neural Network and Residual blocks using Keras with Tensorflow 2.0 as a backend.
- Compile and fit Deep Learning model to training data.
- Assess the performance of trained CNN and ensure its generalization using various KPIs.
- Improve network performance using regularization techniques such as dropout.
Computer Vision with Embedded Machine Learning
Computer vision (CV) is a fascinating field of study that attempts to automate the process of assigning meaning to digital images or videos. In other words, we are helping computers see and understand the world around us! A number of machine learning (ML) algorithms and techniques can be used to accomplish CV tasks, and as ML becomes faster and more efficient, we can deploy these techniques to embedded systems.
This course, offered by a partnership among Edge Impulse, OpenMV, Seeed Studio, and the TinyML Foundation, will give you an understanding of how deep learning with neural networks can be used to classify images and detect objects in images and videos. You will have the opportunity to deploy these machine learning models to embedded systems, which is known as embedded machine learning or TinyML.
Familiarity with the Python programming language and basic ML concepts (such as neural networks, training, inference, and evaluation) is advised to understand some topics as well as complete the projects. Some math (reading plots, arithmetic, algebra) is also required for quizzes and projects. If you have not done so already, taking the "Introduction to Embedded Machine Learning" course is recommended.
This course covers the concepts and vocabulary necessary to understand how convolutional neural networks (CNNs) operate, and it covers how to use them to classify images and detect objects. The hands-on projects will give you the opportunity to train your own CNNs and deploy them to a microcontroller and/or single board computer.
Analyze Box Office Data with Plotly and Python
Welcome to this project-based course on Analyzing Box Office Data with Plotly and Python. In this course, you will be working with the The Movie Database (TMDB) Box Office Prediction data set. The motion picture industry is raking in more revenue than ever with its expansive growth the world over. Can we build models to accurately predict movie revenue? Could the results from these models be used to further increase revenue? We try to answer these questions by way of exploratory data analysis (EDA) and feature engineering. We will primarily use Plotly for data visualization. Plotly Python which is Plotly's Python graphing library makes interactive, publication-quality graphs ready for both online and offline use.
This course runs on Coursera's hands-on project platform called Rhyme. On Rhyme, you do projects in a hands-on manner in your browser. You will get instant access to pre-configured cloud desktops containing all of the software and data you need for the project. Everything is already set up directly in your internet browser so you can just focus on learning. For this project, you’ll get instant access to a cloud desktop with Python, Jupyter, and scikit-learn pre-installed.
Notes:
- You will be able to access the cloud desktop 5 times. However, you will be able to access instructions videos as many times as you want.
- This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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