This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps.

In this hands on project, we will take a look at the different types of Facebook ads you can run as a person or as a business and how to select the one that best fits your business goals.

By the end of this project, you will be able to create and utilize writing rubrics within Microsoft Word. Through the Microsoft Program you will be able to support and develop rubrics for a variety of topics and assessment areas. By using a rubric as an assessment tool in Microsoft Word, you are able to effectively evaluate your learners’ comprehension of important components of their writing pieces.

Renewable energy is one of the fastest growing industries on the planet, with billions of dollars invested each year to meet international energy sustainability goals. This course will provide you with a solid foundation for understanding and deploying important renewable energy technologies such as wind and solar. In addition, you will come away with a good understanding of important energy storage technologies such as pumped hydro, batteries, and hydrogen. Upon completing the course, you will be conversant with the opportunities and challenges of renewable energy technologies. You will be comfortable participating in debates and making decisions regarding these technologies. And the knowledge you gain will be foundational for further study of renewable power systems, renewable energy projects, and forecasts for the future of renewable energy. We hope you will join us on our journey! This course is the first in a four-course Coursera specialization in Renewable Energy. • Renewable Energy Technology Fundamentals • Renewable Power & Electricity Systems • Renewable Energy Projects • Renewable Energy Futures Course logo image credit: "Wind Turbine" icon courtesy of Vectors Point from the Noun Project.

Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It’s possible to do better and it’s possible to do so consistently. In this two-week course, we’ll step through major challenges within corporate IT and how to address them with the disciplined use of design thinking, Lean Startup, and agile as a team framework. By the end of this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you’ll be able to: Use the Business Model Canvas to focus your company strategy and facilitate buy-in from stakeholders Translate your work on the Canvas to specific charters in IT Rapidly prototype strategically-aligned processes for implementation within your IT infrastructure Please Note: This is a short-form course, two weeks in duration.

By the end of this project, you will create printables that you can use to structure your day, improve your productivity and enhance your performance. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value added business marketing collateral. Creating high quality teaching printables is the perfect way to offer digital products to your students, blog readers or clients to market your business and grow it. This project will include intermediate to advanced level skills using the free version of Canva. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Step into RPA is a 4-hour course where you will learn the basic concepts of Robotic Process Automation, commonly known as RPA, and understand the capabilities of software robots. The course equips you with skills to automate repetitive day-to-day tasks. This course is tailored for non-technical audience who want to learn the basics of Robotic Process Automation and have basic knowledge of computers.

While investing and trading in the options market may seem somewhat more daunting than other asset classes such as stocks, bonds, exchange-traded funds, currencies and commodities, you’ll ultimately find that their complexity can be boiled down to simple concepts you’ll be able to understand and use the more you’re exposed to, and have hands-on experience with the material. Our aim is for you to acquire these skills, as well as the know-how, to invest and trade in these often-complex financial instruments. We'll explore the mechanics of futures market, where we’ll introduce you to some of the risks faced by investors in the futures market, how certain of those risks are mitigated, as well as the difference between spot and forward prices, and contango and backwardation. We’ll also provide you with other insights about the mechanics of trading futures, including the roles of commoditized contracts, as well as margin requirements. Students may also further their involvement with this material by opening a free demo Trader Workstation Paper Trading account, enabling them to enjoy a hands-on experience in a safe, simulated trading environment, while being fully immersed in the fundamentals that underpin the capital markets. Options involve risk and are not suitable for all investors. For more information read the Characteristics and Risks of Standardized Options, also known as the options disclosure document (ODD). To receive a copy of the ODD call 312-542-6901 or copy and paste this link into your browser: http://www.optionsclearing.com/about/publications/character-risks.jsp Multiple leg strategies, including spreads, will incur multiple commission charges.

Welcome to Demand Analytics - one of the most sought-after skills in supply chain management and marketing! Through the real-life story and data of a leading cookware manufacturer in North America, you will learn the data analytics skills for demand planning and forecasting. Upon the completion of this course, you will be able to 1. Improve the forecasting accuracy by building and validating demand prediction models. 2. Better stimulate and influence demand by identifying the drivers (e.g., time, seasonality, price, and other environmental factors) for demand and quantifying their impact. AK is a leading cookware manufacturer in North America. Its newly launched top-line product was gaining momentum in the marketplace. However, a price adjustment at the peak season stimulated a significant demand surge which took AK completely by surprise and resulted in huge backorders. AK faced the risk of losing the market momentum due to the upset customers and the high cost associated with over-time production and expedited shipping. Accurate demand forecast is essential for increasing revenue and reducing cost. Identifying the drivers for demand and assessing their impact on demand can help companies better influence and stimulate demand. I hope you enjoy the course!

By the end of this project, you will be fluent in identifying and creating Empathy Maps based on persona for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in strategy and product development with the Miro platform to explore and analyze customer data combined with the development of Empathy Maps. This is an important step for individuals or companies wanting to explore new products or services. We will practice critically examining the developed persona. You will engage in evaluating, through examples and hands-on practice, making decisions on product orientation.