In this 2-hour long project-based course, you will create a simple ad from a photo, stock images, a Facebook cover page, a series of cohesive Instagram stories as well as learn to move your creations across social media platforms. Befunky is a free cloud platform that allows you to create captivating graphic design projects with similar functionality to that of pricey professional programs. Befunky is a great free solution to promote your brand through the many avenues of social media marketing. Additionally, Befunky allows users to edit photos, create customizable graphics, produce stunning collages, all while utilizing a wide variety of provided stock images and vector graphics. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this course, will look at industries and economic sectors that neatly define an economy. We will also introduce you to fundamental concepts involved in a company’s annual statements such as balance sheets, cash flows and its income statement, plus explore popular fundamental values used to filter vast amounts of corporate stocks. And finally, we’ll examine mutual funds and ETFs as alternatives to individual stocks for investing. To facilitate a comprehensive understanding of essential concepts discussed, this course includes a series of practical examples, quizzes, reading materials and a final course project.

Finding and hiring the right people is often cited as the number one concern of businesses today. It seems we are all competing for the best and brightest workers. As you will see in our time together in the second course, a critical component of the People Manager Value Proposition is to hire talented people who enable the organization to achieve its strategic goals. This course is an introduction into the topic of recruitment, selection and onboarding. At the outset of the course we will explore the importance of linking recruitment goals with overall company strategy. We then look at a number of options to recruit and select employees both effectively and legally. Throughout the course we will examine current issues in talent acquisition, such as how companies are now leveraging social media and hiring analytics to ensure better quality hires. At the conclusion of the course, we look at how to onboard employees to promote employee commitment and engagement.

Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.

This course provides insight into the key professional skills needed by managers at all levels of an organisation. You’ll learn key skills such as how to make a positive first impression; how to become a role model at work; effective time and resource management; and networking. This course forms part of a specialisation from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. If completed successfully, your certificate from this specialisation can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit https://mba.london.ac.uk/. This course is endorsed by CMI

Do you want to learn how to simulate the future more creatively and more effectively? This course is for you. Humans are the only living creatures with the ability to think about and make plans for the long- term future. Even so, our brains don’t always make it easy. Over the past decade, scientists have discovered a number of neurological “road blocks” to effective futures thinking. These glitches in the brain make it harder for us to accurately predict how we’ll feel and what we’re likely to do, when a particular future arrives. They lead us to make faulty assumptions about which futures are likely or unlikely to happen. And they convince us we have less power to shape and influence the future than we actually do – leaving us stuck in the present. In this course, you’ll learn how to overcome these obstacles so you can think about the future more strategically and creatively. You’ll practice simulation techniques for “unsticking” the mind when it comes to seeing what’s possible in the future and accepting how things could be different. You’ll also learn how to lead others through “first-person future” simulations, which have been shown in scientific studies to improve strategy and increase motivation and hope for the future. Along the way, leading futurists from the Institute from the Future will share some of their most challenging forecasts to help you stretch your imagination and improve your simulation skills. This course will ensure that you can put all of your new forecasting skills to the best possible use, by helping you nudge your brain toward more effective ways of simulating and preparing for the future. Many thanks to the Enlight Foundation and the Enlight Collaborative, which provided a grant to support the creation of this course.

Through this ESG Investing: Industry Impacts & Transformations course, students with basic knowledge of traditional financial products can explore how certain financial market sectors have been transforming, amid a heightened focus on risk factors that underpin the three pillars of ESG. For example, what led age-old, iconic companies such as Borden and Dean Foods to file for bankruptcy? How are traditional oil giants BP and Exxon Mobil managing the energy transition? And what steps are firms such as International Paper and WestRock taking to align their business operations with forestry concerns? Through a series of video, webinar, and reading modules, among other objectives, you’ll learn how to conduct critical analyses about certain market sector changes, including dairy, tobacco, energy, and forest products, as well as examine the potential role for certain commodities, as industries such as the auto sector undergo transformation. You should also be able to assess the potential impacts on the creditworthiness of certain high yield companies amid shifts in ESG strategies.

The capstone for the Global Challenges in Business specialization will provide a learning experience that integrates across all the courses within that specialization. It will involve analysis of a situation concerning an actual business with a view to work toward a global stakeholder engagement business plan for introduction of a new product. Students will analyze a situation taking the vantage point of a global company and develop a global stakeholder engagement plan for a specific geography (chosen by students’ region or country of residence, or other consideration).

This course is part of a Specialization titled “Strategy and Finance for a Lifecycle of a Social Business”. It is an introduction to time value of money and will help the learner understand the basics of finance with the ultimate goal of valuing a company from a societal lens. The beauty of the modern decision-making framework is that it can be used to understand value creation at any level – the individual, the corporate or nonprofit entity level and from the point of view of society. The applications however become increasingly complex as your lens expands from the individual to the corporate/nonprofit to the global society. In this Specialization we will therefore focus on understanding the frameworks and tools that an individual and an entity (a startup or an established corporation, private or public) can use to understand value enhancing decision-making. There are two building blocks of decision making – time value of money and risk. In this second course, we will use the same framework developed in the first course to evaluate decision-making by entities – businesses – to create value. We will realize how the evaluating value from the lens of multiple stakeholders is inherently more complex. You are also encouraged to think from a societal standpoint because that, ultimately, is the difference between a social and a private business. The societal perspective is the most complex and market prices are typically not available for both the benefits and costs. As indicated at the outset, the beauty of modern frameworks and tools of analysis is that they are logical and do not change depending on the purpose of business. However, to demonstrate social impact is very complex because prices for both the public good, and any harm created by our actions, are not available. It is also very challenging to determine the incremental effect of a business on society at large. The combination of these issues makes all social impact and value specific to a business, making it even more important to use the same frameworks and tools developed in this Specialization to value any business.

Nearly every aspect of business is affected by data analytics. For businesses to capitalize on data analytics, they need leaders who understand the business analytic workflow. This course addresses the human skills gap by providing a foundational set of data processing skills that can be applied to many business settings. In this course you will use a data analytic language, R, to efficiently prepare business data for analytic tools such as algorithms and visualizations. Cleaning, transforming, aggregating, and reshaping data is a critical, but inconspicuous step in the business analytic workflow. As you learn how to use R to prepare data for analysis you will gain experience using RStudio, a powerful integrated development environment (IDE), that has many built-in features that simplify coding with R. As you learn about the business analytic workflow you will also consider the interplay between business principles and data analytics. Specifically, you will explore how delegation, control, and feasibility influence the way in which data is processed. You will also be introduced to examples of business problems that can be solved with data automation and analytics, and methods for communicating data analytic results that do not require copying and pasting from one platform to another.