If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue.

Geared toward working professionals in both the corporate and nonprofit sectors, Leadership for an Increasingly Diverse World, takes leaders from being passively engaged to being actively engaged in the fight for diversity, inclusion, equity, and justice. To lead effectively in the 21st century workplace and beyond requires cultivating a more connected, more diverse, more inclusive, and more globally reflective organizational culture. This course will help leaders embody a diversity, inclusion, equity, and justice mindset so that they can adapt and respond to a rapidly changing, increasingly diverse, and globally connected world.

Life is a relationship business, and the world is our work. Success in today’s complex, dynamic, and unpredictable world depends on our ability to cultivate, nurture, and activate relationships. This course – designed for students, professionals, and executives – will inspire learners to build a networking mindset and harness the power of networking to solve problems, create opportunities, and live out their respective purposes and goals. A networking mindset is a strategic advantage in life and business. In this course, you will learn what networking really is and how to cultivate a networking mindset. You will also have the opportunity to clarify your purpose, analyze your personal brand, and learn the structure and method to building, nurturing, and activating relationships, so you can network with confidence to achieve your goals – and do so faster. You will also create your own action plan to live out your purpose, both personally and professionally. This course serves all: from students and recent college graduates who face challenges in translating their degrees and experiences to a job, to professionals who feel stuck and unfulfilled with their lives, to senior leaders and executives who have realized that a networking mindset is necessary to drive greater organizational success and need help figuring out how to go about it.

Leading a data-driven organization necessitates effective communication to create a culture of ethical practice. Communication to stakeholders will guide an organization's strategy and potentially impact the future of work for that organization or entity. It is not enough to talk about ethical practices, you need to to relate their value to stakeholders. Building out strategies that are inclusive and relatable can build public trust and loyalty, and knowing how to plan for a crisis will reduce the harm to such trust and loyalty. In this fourth course of the CertNexus Certified Ethical Emerging Technologist (CEET) professional certificate, learners will develop inclusive strategies to communicate business impacts to stakeholders, design communication strategies that mirror ethical principles and policies, and in case of an ethical crisis, be prepared to manage the crisis and the media to reduce business impact. This course is the fourth of five courses within the Certified Ethical Emerging Technologist (CEET) professional certificate. The preceding courses are titled Promote the Ethical Use of Data-Driven Technologies, Turn Ethical Frameworks into Actionable Steps, and Detect and Mitigate Ethical Risks.

Communication is much more than the words you say. And cultural communication is much more than just the language you speak. What you say is never interpreted exactly as you meant it and what you hear is never what was meant by what was said. When you mix in the differences of how different cultures draw lines between social interactions and work interactions, give and receive feedback, and engage in and resolve conflict, the barrier to understanding can feel impossible to overcome. You will learn how to recognize your own communication style and how it is being perceived in ways you never intended. From there, we will explore how to successfully integrate multiple cultural norms into your communications and to create a brand new language unique to your team. Before you know it, on the strength of your multinational cultures, your team will be the model to which less diverse teams aspire. We can’t wait to communicate with you!

This is the fifth course in the Google Project Management Certificate program. This course will explore the history, approach, and philosophy of Agile project management, including the Scrum framework. You will learn how to differentiate and blend Agile and other project management approaches. As you progress through the course, you will learn more about Scrum, exploring its pillars and values and comparing essential Scrum team roles. You will discover how to build, manage, and refine a product backlog, implement Agile’s value-driven delivery strategies, and define a value roadmap. You will also learn strategies to effectively organize the five important Scrum events for a Scrum team, introduce an Agile or Scrum approach to an organization, and coach an Agile team. Finally, you will learn how to search for and land opportunities in Agile roles. Current Google project managers will continue to instruct and provide you with the hands-on approaches, tools, and resources to meet your goals. Learners who complete this program should be equipped to apply for introductory-level jobs as project managers. No previous experience is necessary. By the end of this course, you will be able to: - Explain the Agile project management approach and philosophy, including values and principles. - Explain the pillars of Scrum and how they support Scrum values. - Identify and compare the essential roles in a Scrum team and what makes them effective. - Build and manage a Product Backlog and perform Backlog Refinement. - Describe the five important Scrum events and how to set up each event for a Scrum team. - Implement Agile’s value-driven delivery strategies and define a value roadmap. - Explain how to coach an Agile team and help them overcome challenges. - Conduct a job search for an Agile role and learn how to succeed in your interview.

Prioritizing the wellbeing of workers is not just a good - or ethical - thing to do, but because it makes business sense. A happier, healthier workforce is a more productive workforce. A productive workforce is more likely to attend, perform their best work, and add more value to an organization. Unfortunately, investing in the well-being of workers isn’t so simple. In this course, you’ll unpack what “worker wellbeing” means across different contexts, explore how to use research techniques to find the sweet spot between worker interests and firm interests, and understand how to design scalable solutions to enable both parties to thrive. University of Michigan Stephen M. Ross School of Business Professor Achyuta Adhvaryu, Ph.D., co-founder of research nonprofit, Good Business Lab, will guide you through the course, and share how research-based interventions can affect worker and business outcomes. Leaders from academia, research, business, and workers themselves, share their perspectives coupled with academic research to help you design a worker wellbeing intervention of your own. Whether you’re a student interested in social business, an executive exploring ways to support your teams, or just passionate about this space, there is something in this course for you.

Today’s workplace calls for a new style of leadership to embolden and accelerate innovation. Design offers a novel way to discover market opportunities, experiment to validate concepts and mitigate risk, and deliver value to all stakeholders. This course offers hands-on experience applying human-centered design process to real-world challenges, and requires you to explore the world around you. Learn how to engage with end users, effectively frame problems, identify potential solutions, and build prototypes to test assumptions and learn what works (and doesn’t). Then dive into a range of ways large and small to bring design innovation into your organization.

How can a company thrive for the long term? It always comes down to people: finding talented people, retaining those people, and doing it continuously. In this course, Professor Sydney Finkelstein will teach participants how to support and leverage their biggest asset, the people around them. By learning to find world-class talent and help them move forward in their career, you will learn to build success for your organization and yourself. Using examples like the NFL’s Bill Walsh, the Slow Food Movement’s Alice Waters, and fashion’s Ralph Lauren, Professor Finkelstein shows that superbosses can be found across industries and up and down the org chart—and teaches us to find the superboss within.

In this 2-hour long project-based course, you will learn how to create tasks and lists with Click-Up. Click-Up is an all-in one desktop and mobile app for project managers and other people who want to boost their productivity. We will create a free Click-Up account and explore the most basic features, such as tasks and lists. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.