Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you'll learn the pillars of strategy execution--analysis, formulation, and implementation--and how to use the 4A model to effectively approach strategy execution. Finally, a panel of leaders from entrepreneurs, nonprofits, and industry, share their expertise gleaned from years of successful strategy planning and execution.

The main purpose of a project charter is to have consensus around project objectives, activities, schedule, potential risks, and budget. A project manager will develop the charter to start the project and get approval from a project sponsor. Having a project charter will help to keep you organized and on track to implement the project management process that will lead to a successful project. The project charter helps to make sure anyone involved understands the project through the scope, objectives, deliverables and more. This project will lead you through the development of a project charter using Microsoft Word.

In this 1-hour long project-based course, you will create projects on Harvest, track their time and expenses, generate reports and invoice your clients.

In this course, you will analyze the importance of assessing stakeholder interest or salience in different ESG factors and industry variances. You will also evaluate the importance of ESG factors in your investment decisions, including how you can use them to create socially responsible portfolios with better-than-average returns. You will also examine the risks associated with ESG investing and how they can affect the corporation’s profitability. Next, you will review the concepts of positive and negative screening and identify the ESG factors that cause investors to divest from or negatively screen certain assets. You will review ESG risks associated with climate, diversity, executive compensation, governance issues, and evaluate how corporate performance and stock prices correlate to ESG scores. You will also examine how ESG adoption could accelerate the growing trend of fossil fuel divestment, its minimal impact on returns, and what this means long term. Finally, you will analyze quantitative and qualitative measurements and explore different protocols, such as MSCI, to evaluate and provide ESG ratings that can affect stakeholder and investor interest. By the end of this course, you will have explored how ESG investing has grown, assessed the variety of ways it has been integrated into the market, and analyzed the complex indexing and measurement techniques employed in the ESG space today.

There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client. In this course I am offering you a methodology which you can easily put into practice. Then, as your needs change and grow, you might decide that you want to incorporate other techniques as well. I hope this course serves as a launchpad for you to go out and win new creative projects as well as make the ones that you are currently working on even better. And most of all, I hope you have FUN! Because remember, if you're not having fun, it's not worth it!

The theory of Agile is simple. However, it takes experience, knowledge, and expertise to scale it successfully. In this course, you will focus on leading change at an organizational level and scaling Agile appropriately. When studying Agile application success stories and theory, it's easy to think in terms of adopting "best practices." However, what's best for one industry, company, and most importantly, culture is not always the best for another. Not every aspect of the business is suitable for the application of Agile. Not every organization will benefit from adopting Agile, and not every leader will facilitate yet another change to success. In this course, you will be introduced to seven different change management theories and learn how to best use and apply them in practice. You will also learn how to scale Agile in your organization, what to look for when looking for best use cases, and what signs serve as clear indicators that Agile is not an appropriate philosophy to apply.

By the end of this 2 hour-long guided project, you will be fluent in identifying and analyzing business markets and how to discover their attractiveness to new products and services. This project is designed to engage and harness your visionary and exploratory abilities. You will be using proven models in competitive strategy and the program Creately to explore and analyze these models. This is an important step for individuals or companies wanting to explore new markets for products or services. We will practice critically examining external factors that could affect the business sector. You will engage in evaluating through examples and hands-on practice examining factors effecting business including Political, Economic, Social, Technological, Legal, and Environmental. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for new business or service.

This course on the context of international business provides an overview of the environments in which international business has existed in the past and how it operates in the present. First, the theory and history of international trade and the place of business in global trade are summarized. Next, the parallel topic of globalization and its impact on international business is reviewed. Then, the varied political, economic, and ethical environments in which international business must operate are discussed. Finally, current international trade agreements and national trade laws and regulations are presented. Without understanding the context of international business, international managers and leaders will indeed find success difficult.

In this 2-hour long project-based course, you will learn how to create a google ads search campaign with the strategic foundations of campaign creation, design ad group structure and keyword with relevant targeting options, design compelling ads. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

A Capstone Project is an assignment designed specifically to apply and showcase the skills you learned in the Specialization. To this end, the Business Strategy Capstone Project, a comprehensive Strategic Analysis, provides an opportunity for you to synthesize concepts and knowledge from the four prerequisite courses in the specialization. In this course, developed at the Darden School of Business at the University of Virginia, you will be guided through your project by top-ranked faculty. You may continue with the organization you selected for previous assignments or select a new organization for this project. You will analyze the current state of the organization, strategic issues facing the organization, strategic paths the organization might pursue, make a recommendation of the best path for the organization to pursue, and write an Executive Summary. Your finished project will serve as an artifact showcasing your ability to conduct research on/within an organization, select and apply the most appropriate analytical tools, build a well-supported case for a specific position, and effectively communicate key points with executive leadership.