In our modern technologically-based economy, the creation and enforcement of patent rights can make or break a business. With record numbers of patents being issued every year, the stakes for inventors (and, indeed, their lawyers) continue to rise, even as the patent law and its administration faces growing criticism. This course begins with an examination of the fundamental justifications for and creation of U.S. patent rights as well as the relationship between patent law and other “intellectual property” concepts. We will then delve into the details of the U.S. requirements for patentability, and explore the scope of patent rights, again considering how the policies expressed reflect the justifications for patent rights. Then we will look at an actual patent document and analyze the different pieces of an issued patent with a special focus on the importance of patent claims. Finally, we will explore strategies for dealing with patent infringement.

In this project, you will learn how to use Photoshop in Windows OS to create custom professional business cards. You will also learn how to work with fonts, including size and type, colors and the pen tool while designing your business card. We will walk through each step from beginning to end together while learning the concept behind the various areas on the business card and what information to include on your business card. By the end of the project, you will have a good understanding about layers, text fonts and sizes, working with colors. The special bonus is when you’ll use the pen tool to see how to easily add a shape and color to your business card to make it stand out from others. Photoshop is a good tool to use to make business cards for all levels of users, it’s easy enough to learn for a beginner and it has advanced features for more advanced users.

By the end of this course, learners are prepared to identify and test the best solutions for improving performance and integrating concepts from operational excellence methodologies for optimum data-driven decision making. The course begins with a focus on deciphering the root cause of problems through a variety of tools before determining and assessing best-fit solutions. Learners discover how to apply ISO, Lean and Six Sigma in the pursuit of aligning organizational operations data with performance standards. Hospitality, manufacturing and e-commerce case studies help illustrate how to build data literacy while ensuring privacy and data ethics measures are in place. Material features online lectures, videos, demos, project work, readings and discussions. This course is ideal for individuals keen on developing a data-driven mindset that derives powerful insights useful for improving a company’s bottom line. It is helpful if learners have some familiarity with reading reports, gathering and using data, and interpreting visualizations. It is the third course in the Data-Driven Decision Making (DDDM) specialization. To learn more about the specialization, check out a video overview at https://www.youtube.com/watch?v=Oi4mmeSWcVc&list=PLQvThJe-IglyYljMrdqwfsDzk56ncfoLx&index=11.

In this course, you will learn crucial skills needed to understand the intricate dynamics that go into the process of negotiation, and how you can go into your negotiation confident and fully prepared. You'll learn about the framework that goes into shaping a successful negotiation, in addition to gaining the knowledge that will allow you to adapt to rapidly changing circumstances. You'll also learn about emotional control, crafting questions to help you get the information that you need, and skills that will allow you to negotiate in any setting. You will also successfully learn how to navigate a negotiation through real-world exercises, and how to best work to build trust, diffuse anger, and make rational decisions based on the information at hand. Lastly, you will learn how to prepare to negotiate in any setting and use your skills to facilitate with teams and influence outcomes. By the end of this course, you’ll be able to utilize your newly acquired skills to successfully negotiate for employment, contracts, and in any part of your life. Within this course, you will end with the knowledge of how to craft a successful negotiation strategy and manage the conflict that can arise, as well as build trust.

Squarespace is an all-in-one website platform that allows you to build a sleek and custom website without knowing any code. It also comes equipped with several options for optimizing your website for search engine optimization (SEO). Using the techniques found here, you’ll learn to fully optimize your Squarespace site so that it’s properly indexed and ranked by search engines. In this project, we’ll cover site-level optimization, optimization for local search, on-page SEO, and blogging optimization. You’ll leave this course feeling confident in your ability to use the tools that Squarespace provides to improve your site’s searchability. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this course you will focus on process improvement. You will learn how to set organizational priorities for continuous process improvement, how to execute process improvement projects, and how to sustain the initiative for continuous improvements. You will be able to: • Relate underlying principles to frameworks and techniques used for process improvement • Synthesize information to make decisions for organizational initiatives and process improvement • Apply analytical techniques for tactical decisions in a process improvement project This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers. If you want to understand the forces driving and transforming businesses today and how cutting-edge digital and social strategies can help businesses thrive in a dynamic environment, this course will help you do so. You will learn the core principles and foundations of digital marketing before diving deeper into the disciplines of social media marketing and content marketing. After completing the course you will: - • Understand how digital and social media have disrupted the way businesses sell to consumers • Recognize how marketers use the customer journey model to influence purchase decisions on digital platforms using digital content and tools • Appreciate the benefits of integrating traditional and digital marketing with the advantages of inbound and outbound marketing strategies • Recognize how to use the principles of effective content marketing to create content that engages an audience This course also explains how to choose the right content for consumers – and how to ensure it gets seen by them. It outlines the different content formats available on social media and which platform best suits specific needs. This is the first course in the Digital Marketing Institute's Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

In this comprehensive overview of planned giving, you’ll gain an introduction to the basic terminology and concepts in the field as well as an overview of each planned giving vehicle. Learn to identify and assess prospective donors, recognize planned giving benefits to your donors, match a donor’s interests and needs with the appropriate planned giving options, and structure a successful solicitation. You’ll understand the importance of administration of planned gifts to ensure compliance with policies and fulfillment of obligations to the donor. Apply your knowledge by developing a multi-step donor strategy and a marketing strategy, working on case studies, networking, and analyzing success factors.

By the end of this project, you will be able to leverage a Look Mock Analyze analysis to understand what customers want and learn from product designs that have already been tested. To complete the Look Mock Analyze to Identify Strengths and Weaknesses in Miro project, you will gain hands-on experience identifying opportunities for improvements and design features that resonate with customers in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this 2-hour project, you will learn how to utilize LinkedIn to get a career. When was the last time you had to look for a job or wanted to change careers? If it has been a long time or even recently, this project is for you! This project will show you the tools on LinkedIn for job searches and ways to leverage your profile for a position. By the end of your time in this project your profile will be ready and you will be able to apply for positions with confidence! Your time in this project may help to guide you to a career versus another job. To be successful in this project you will need to have an active, free LinkedIn account. If you need to get a strong start on your account before joining this project check out the “ Create a Profile and Network on LinkedIn” on Coursera and build your network by taking the "Strategically Build and Engage Your Network on LinkedIn" on Coursera. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.