In this course, you will focus on measuring the effectiveness of a digital marketing strategy through marketing analytics. By the end of this course, you will have developed your understanding of key topics such as; owned and earned social media, web analytics, social media landscape analysis, crisis management, product lifecycle and Return on Investment (ROI). Throughout the course, you will be prompted to consider how the topics relate to a company or brand of your choosing. You will be asked to analyse how successfully the company has implemented these topics and identify areas that can be improved. You will have the opportunity to apply your knowledge by analysing the effectiveness of a company's digital marketing strategy in the end-of-course assignment. Completing this course will count towards your learning in the Digital Consumer Search and Marketing Specialization.

The Capstone Project is a service learning experience designed to apply the knowledge and skills developed in the three Specialization courses to a real world leadership and governance situation. It is also intended to develop the participant's capability to act as an agent for positive change in nonprofit organizations. To this end, you will analyze the leadership and governance effectiveness of a real board of directors in an organization of your own choosing (or, if that is not possible, data gathered from a real board provided by the course instructors). By the end of the Capstone Project, you will have produced a professional consulting report detailing your analysis and recommendations to improve board leadership and governance effectiveness. You will then present it to the board and advise them on implementing change. To learn more about this course, please watch the overview video by copying and pasting the following link into your web browser: https://goo.gl/GTWrN2 Keywords: Nonprofit; Nonprofit Sector; Voluntary Sector; Nonprofit Organizations, Non-Governmental Organizations, Volunteer Organizations, Leadership, Management, Governance, Board, Board of Directors, Performance, Effectiveness Capstone Project Overview: Weeks 1-3: This period will be spent choosing a board of a nonprofit organization and gathering information using two specially designed tools and resources: The SUNY Open textbook (to download the book copy and paste the following link into your browser: http://tinyurl.com/peolnjb), "Guidelines for Improving the Effectiveness of Boards of Directors of Nonprofit Organizations", and The Board Check-Up, online board performance self-assessment tool that can be accessed by copying and pasting this link into your browser: https://www.boardcheckup.com. Weeks 4-5: In this phase, the information gathered will be analyzed leading to an evaluation of the board's effectiveness in the different dimensions of board effectiveness examined in the Specialization courses. Weeks 6-8: In the final phase of the Project, the results of the analysis and recommendations for positive change will be brought together a specially prepared consulting report intended for the use of the board of the client organization.

Typeform is an online SaaS company that specializes in dynamic form building and online surveys. Typeform is used by large corporations and small businesses for a variety of different business operations. You will see Typeform used in analytics & reporting, collaboration, customer support, email marketing, lead generation, and so much more. Typeform works in conjunction with several well-known apps to seamlessly inegrate into your marketing & sales environment. By integrating Typeform into apps you’re currently using you will expand your business’ capacity for growth. This project is an introductory level course intended for business professionals who would like to collect employee feedback using interactive forms. The project will focus on the basics of creating an interactive form. We will learn about the different types of questions available, themes. and sharing our survey. At the end of the project the learner will be able to design their own professional dynamic form for collecting employee feedback. This project will talk briefly about sharing the survey with respondents. The focus of this project is helping learners to begin the process by familiarizing them with the platform and creating the survey using features available in the free version. Typeform values its user’s security and understands the need for rigorous security measures. Their infrastructure is hosted via Amazon Web Services (AWS) on servers located in Virginia and Frankfurt, Germany. You can view Typeform’s full security policy here: https://help.typeform.com/hc/en-us/articles/360029259552-Security-at-Typeform

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations or clients.

This 1-hour, project-based course introduces learners to basic spreadsheet functions. We’ll be using Excel on the Web in this project, which is the free spreadsheet program offered by Microsoft. However, all of the concepts that you will learn in this project will be applicable to other spreadsheet programs, such as LibreOffice Calc and Google Sheets. We will cover the following concepts in a hands-on manner: - Review basic functions: sum, min, max, average - Introduction to date-based functions: today, year, month, day, datedif - Trying out conditional functions: if, iferror, countif, sumif - Applying string-manipulation functions: find, replace, proper, concat, textjoin Please Note: If you don't have a free Microsoft account, you will need to create one to be able to complete the content.

In the expression “creative thinking”, the keyword is not creativity; the keyword is thinking. With the help of great philosophers, you will rediscover the art of thinking. To help leaders to be rigorous even without figures, great philosophers have lots of ideas. Managers are invited to rediscover the art of thinking. They should understand the role of mental models, realize the importance of cognitive bias, agree on clear definitions and efficient criteria etc. Creativity demands the ability to unshackle ourselves from conventional ways of thinking, to "think outside the box". But we need to go a step further. Once outside the box, we need to construct a new box or boxes (that is, new intellectual frameworks or models) to help us structure our thinking. Only once we have done so can we generate truly game-changing ideas.

This introductory course is developed for high level business people (and those on their way) who want a broad understanding of new Information Technologies and understand their potential for business functions (e.g. marketing, supply change management, finance). This is not a course for people looking for guidance on how to become a deep technical expert or implement these technologies. From Blockchain over Artificial Intelligence to Virtual Reality technologies: This course will empower business leaders to embrace the concepts and bring the state of the art information technologies into their organizations to improve client and customer engagement and ultimately the bottom line of their businesses. Instead of digital disruption, the new technologies and management methods will become the foundation of a Digital Transformation journey for better customer relationship management and client satisfaction. The content is structured in a way that promotes discussions on challenges that business management and marketing functions face due to the rise of new technologies such blockchain, cryptocurrencies, internet of things (IoT), virtual, mixed and augmented reality (VR/AR), artificial intelligence (AI) and big data. This course will use case studies to explore frameworks, tools, and strategies that are already proven in the real world and prepare ourselves and our organizations to have the tools needed to succeed in a fast and changing world. This course is not a deep technical curriculum, but based on thousands of hours helping (often C-level) executives to grasp the technologies' potential in their own areas of expertise. This course is available in English.

This capstone course is the final course of the Value Creation Through Innovation Specialization. The specialization covers technology bases innovation and transformation and how to spot and to capitalize on emerging opportunities. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in the Value Creation Through Innovation Specialization. In this capstone project you will utilized the methods introduced in the courses The Impact of Technology, Innovation & Entrepreneurship, and Marketing Strategy for Entrepreneurs, and show that you master them. You should be able to show knowledge and judgment regarding when and how to utilize what method and approach. You will throughout the capstone project work on one project that you select yourself. Each week you will be given one major assignment to complete, and later to review.

This course expands the knowledge of a construction project manager to include an understanding of economics and the mathematics of money, an essential component of every construction project. Topics covered include the time value of money, the definition and calculation of the types of interest rates, and the importance of Cash Flow Diagrams. The course covers these topics in three sections. The first section focuses on the foundation of building the mathematics of money, often referred to as value of money. It also highlights the present value techniques and the internal rate of return from a construction manager point of view.   The second section of the course focuses on vertical construction finance and the last part focuses on horizontal construction finance. Under the vertical construction finance, the instructor discusses real estate finance and how that has been done with more in-depth details and gives examples for students to solve with instructions.  The last topic, horizontal finance, is divided into two parts. To begin, the instructor introduces vast details about public private partnership. This module highlights around three case studies about PPP projects, which would be an introduction to project financing in horizontal work. After introducing case studies, the instructor demonstrates the risks associated with construction finance. After that, similar to the previous three courses, the course finishes with emphasizing the importance of construction finance.

In this course, we will create our account & user profile and explore four of the key features of Basecamp Personal. Once you complete this project, you will be able to continue using Basecamp for personal and professional project management. “Basecamp is the premier project management + internal communication tool for remote WFH teams worldwide.” Basecamp allows its users to seamlessly collaborate in real-time on a virtual platform. Professional teams that use Basecamp report increased productivity, better organization, and streamlined communication. It offers a wide variety of project management tools including: To-Do lists, automatic check-ins, scheduling, document hosting, and so much more. The platform centralizes work-related notifications which allows its users to stay focused on the task at hand. From executive leadership to individuals, Basecamp gives its users the tools to stay in touch without extra emails, phone calls, and meetings. Basecamp takes your data privacy and protection seriously. If you have questions or concerns regarding how Basecamp handles your data, their full security policy can be accessed here: https://basecamp.com/about/policies/security