Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.

In this 1-hour long project-based course, you will be able to formulate your corporate strategy with the Boston Consulting Group (BCG) Matrix. BCG matrix is a strategic decision-making framework that helps in resource allocation among different strategic business units (SBUs) by categorizing them based on their ability to generate cash inflows against cash outflows. The matrix classifies business portfolio into four categories based on industry attractiveness (growth rate of that industry), and competitive position (relative market share). The growth vs share model provides an indication of which products an organization should invest in, those they should develop, and the ones they should get rid of. The framework is a simple but powerful tool for maximizing corporate competitiveness, and sustainability by allowing them to strike the right balance between exploitation and exploration. To demonstrate the application of the BCG matrix, we will use a spreadsheet to analyze an energy services company that has five Strategic Business Units (SBUs). The example of the case study would empower you to use the model to analyze your company or any other company of your choice. The project is for business leaders who want formulate their corporate strategy with the goal of effective resource allocation. Also, for strategist who are interested in helping organization in making informed strategic decisions. At the end of the project, you will be able to use the BCG Matrix for long-term corporate strategic planning, and make effective investment decisions with your resources

Do you want to think about the future with more creativity and optimism? Do you want to see what’s coming faster, so you can be better prepared for disruptions and more in control of your future? Do you want to get better at changing what’s possible today – in your company, your industry, your community, and in your own life? This course will introduce you to the practice of futures thinking, as developed and applied for the past 50 years by the Institute for the Future, a Silicon-Valley-based research and learning group founded in 1968. In this course, you’ll build your understanding of what futures thinking is and what you can do with it. You’ll master essential foresight techniques. You’ll meet some professional futurists. And you’ll choose one or more future topics you want to investigate with your new foresight skills. This course is for anyone who wants to spot opportunities for innovation and invention faster. You can gain the skills and confidence to help YOU become someone who makes the future, instead of letting the future happen to you. Many thanks to the Enlight Foundation and the Enlight Collaborative, which provided a grant to support the creation of this course.

In this 2-hour long project-based course, you will create a simple ad from a photo, stock images, a Facebook cover page, a series of cohesive Instagram stories as well as learn to move your creations across social media platforms. Befunky is a free cloud platform that allows you to create captivating graphic design projects with similar functionality to that of pricey professional programs. Befunky is a great free solution to promote your brand through the many avenues of social media marketing. Additionally, Befunky allows users to edit photos, create customizable graphics, produce stunning collages, all while utilizing a wide variety of provided stock images and vector graphics. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

A good project schedule helps all team members’ work together to meet project objectives. A project budget with realistic cost constraints is also an essential bedrock of any project. In this course you’ll learn to plan and stick to time and cost constraints in order to ensure the success of your projects. Upon completing this course, you will be able to: 1. Identify the resource needs of the project 2. Decompose work packages into activities 3. Define what is needed to estimate activity durations 4. Define milestones and create a milestone schedule 5. Determine the critical path and calculate float 6. Describe the purpose of using leads and lags in a project schedule 7. Estimate the quantities and costs of resources required to perform project activities 8. Select one of three common cost estimating techniques to determine a project budget 9. Use a responsibility assignment matrix to assign responsibilities 10. Recognize the components of a project’s quality management plan

Join us in the course Doing Business in Latin America. In this course, you will learn about the characteristics of the biggest multilatinas, how they have built their domestic and international competitive advantage, and you will identify which are the challenges and innovations to achieve the sustainability of their superior economic performance. The course includes videos presenting and explaining the topics, learning and evaluation activities, interviews, reviews, reports, and additional bibliography. Assessment activities are designed so that you get feedback, which is saved in the platform, so that you can pick up where you left off when you go online again. Our educational focus enables meaningful and practical learning, in which students build knowledge through their own reflection, their own experience, and genuine cooperation with others. All the learning activities on the course were designed with these principles as a basis. We will guide you through a series of videos and practical assignments that will allow you to reflect on and understand the economic, social, and environmental challenges and opportunities that have allowed multilatinas to build their leadership in and from the Latin American region. This course is for those who want to expand their knowledge about Latin American companies’ businesses. In particular, it is designed for those who want to understand how international success stories are built in the region and how many challenges have turned into opportunities for the business sector. This course does not require any previous knowledge and therefore it is especially relevant for people in academic training, who want to complement their studies or to have a space for reflection and interaction with others who are interested and experienced in this field. Finally, this course can be useful for professors in the field of international business and strategy, who want to gain in-depth knowledge about multilatinas and companies in Latin America. At the end of this course, you will understand thoroughly the most important concepts regarding internationalization topics. You will understand the opportunities offered by the Latin American context that has forced multilatinas to become resilient, to create new value propositions in their activities, and often to rethink the role they play in the territories where they operate. In the final assignment, you will record a video in which you will make a summary of the advantages of doing business in the Latin American region, based on what you have reflected on and learned. This way you will demonstrate your capacity of giving a precise, informed and revealing opinion about the topic. The course is designed to last 4 weeks with a workload of 6-7 hours per week, but you can take as long as you need. All the information about your participation and progress will always be available and updated on Coursera. You can pick up in the activities you left off. For example, you can watch a video as many times as you want, pause it to take notes or put it off while you consult some of the additional bibliography that we provide you with. Finally, this course is part of the specialization Doing Business in Latin America, created by Universidad de los Andes, Instituto Tecnológico de Monterrey, and Pontificia Universidad Católica de Chile. We invite you to take the other two courses if you have not yet taken them. This course is for people who want to expand their knowledge about Latin American companies’ businesses. In particular, it is designed for those who want to understand how international success stories are built in the region and how many challenges have turned into opportunities for the business sector. This course does not require any previous knowledge and therefore it is especially relevant for people in academic training, who want to complement their studies or to have a space for reflection and interaction with others who are interested and experienced in this field. Finally, this course can be useful for professors in the field of international business and strategy, who want to gain in-depth knowledge about multilatinas and companies in Latin America.

In this 1-hour long project-based course, you will learn how to design and structure a customer satisfaction survey, create it on Typeform and collect answers immediately. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this course, will look at industries and economic sectors that neatly define an economy. We will also introduce you to fundamental concepts involved in a company’s annual statements such as balance sheets, cash flows and its income statement, plus explore popular fundamental values used to filter vast amounts of corporate stocks. And finally, we’ll examine mutual funds and ETFs as alternatives to individual stocks for investing. To facilitate a comprehensive understanding of essential concepts discussed, this course includes a series of practical examples, quizzes, reading materials and a final course project.

This course is an introduction and an overview to the basic principles of cybersecurity Governance and Strategy. It provides guidance on determining information security objectives and how to measure progress toward achieving them. It is an exposition on the rationale and necessity for senior management to integrate information security into overall organizational governance at the highest levels.

Strategic Organization Design will introduce new topics and modules with even more real world examples and opportunities for student interaction than its predecessors Competitive Strategy (https://www.coursera.org/learn/competitive-strategy) and Advanced Competitive Strategy (https://www.coursera.org/learn/advanced-competitive-strategy). The final course in the Competitive Strategy and Organization Design specialization covers the internal workings of an organization and its interactions with the outside world. Where the first two courses mainly covered the way firms interact with the outside world, in particular competitors and complementors, the third course looks at the way a firm’s organization should be designed to compete effectively.