Businesses run on data, and data offers little value without analytics. The ability to process data to make predictions about the behavior of individuals or markets, to diagnose systems or situations, or to prescribe actions for people or processes drives business today. Increasingly many businesses are striving to become “data-driven”, proactively relying more on cold hard information and sophisticated algorithms than upon the gut instinct or slow reactions of humans. This course will focus on understanding key analytics concepts and the breadth of analytic possibilities. Together, the class will explore dozens of real-world analytics problems and solutions across most major industries and business functions. The course will also touch on analytic technologies, architectures, and roles from business intelligence to data science, and from data warehouses to data lakes. And the course will wrap up with a discussion of analytics trends and futures.

In this 1-hour long project-based course, you will learn how to compare the performance of different securities using financial statistics (normal distributions) and the Google Sheets toolkit to decide which one performed the best in terms of risk-to-return (risk-to-reward) metrics. This will teach you how basic risk management using quantitative analysis is done and is applied in calculating mean returns of the stock, variance, standard deviation, the Sharpe ratio, and Sortino Ratio. Note: This course works best for learners who are based in the North America region. We're currently working on providing the same experience in other regions. This course's content is not intended to be investment advice and does not constitute an offer to perform any operations in the regulated or unregulated financial market.

This aims primarily at post-baccalaureate students interested in leadership theory. The course has four modules. Module 1 covers definitions and foundations of creative leadership. Topics include, What is creative leadership? Why creative leadership? And foundations of creative leadership. Module 2 addresses the facilitative functions of the creative leader. Topics include employee creativity on an individual level; employee creativity and team complexity; and employee creativity and team diversity. Module 3 addresses the directive functions of the creative leader. Topics include directive creative leaders in politics; directive creative leaders in haute cuisine; and directive creative leaders in the arts. Module 4 addresses the integrative functions of the creative leader. Topics include integrative creative leadership and final creative products; and integrative leadership and others’ individual creative products This is one course in the Coursera specialization, Leadership: An Introduction. It examines current trends in leadership theory invoking several disciplines, including business, sociology, philosophy, history, and psychology. To complete this course successfully students should be able to analyze college-level readings and audio/visual presentations into understandable parts, including premises and conclusions; synthesize the results of the analysis into coherent and accurate summaries; and evaluate the results for accuracy and practical applicability. Upon successful completion of the course, students will be able to • Define creative leadership • Explain the facilitative functions of a creative leader • Explain the directive functions of a creative leader • Explain the integrative functions of a creative leader • Assess the value of creative leadership to contemporary organizational leadership • Apply techniques of creative leadership to organizational challenges

By the end of this project, learners will know how to get started with Facebook Business Manager. According to Facebook, “Business Manager allows advertisers to manage their marketing efforts in one place and share access to assets across their team, partner agencies and vendors.” By the end of this project you will know how to create a Facebook page, a Facebook Business page, and understand how to effectively manage your Facebook Business page using Facebook Business Manager. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

By the end of this project, you will learn how to create a mortgage payment calculator in an Excel Spreadsheet by using a free version of Microsoft Office Excel. Excel is a spreadsheet that is similar in layout as accounting spreadsheets. It consists of individual cells that can be used to build functions, formulas, tables, and graphs that easily organize and analyze large amounts of information and data. While a mortgage calculator helps you to see how extra payments effect your principal amount. We will learn to create a budget both automatically and manually, step by step. By utilizing Microsoft Excel, you will reduce the burden of working with your lender to create an early payoff plan. It will allow you to create your own payment plan for your timeline.

The idea that digital technology triggers profound change in companies is largely accepted. There is indeed no question that the digital world is profoundly changing business life. Everyone is now on the same page. But with the digital world come a lot of misconceptions and buzzwords. You can no longer get by with these commonplaces or general ideas. You need to gain a detailed understanding of the main new management paradigms: new marketing approaches, the role of data in data-driven management, large businesses’ struggle to innovate, etc. This will give you precise insight into changes at work. Without precision, it is difficult to understand. Without understanding, it is impossible to act. This module will tell you how. Week 1 : Big Picture Week 2 : Operational Area Week 3 : Focus Area

This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.

In this 1-hour long project-based course, you will learn how to create different Social Media graphics using Canva. We will use the Canva platform to create social media graphics using built-in templates and also from the scratch. This course includes Canva introduction, exploration of Canva dashboard, you will learn to use different elements from Canva, creation of social media posts using built-in templates, and from the scratch. You will also learn how you can download free images from third-party sites like Pixabay. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

What does it mean to truly change something? How does one persuade others to change? How do we reduce roadblocks to change? In this course, you’ll learn about the barriers to change and how to become more effective in inspiring change within others and your organization. Professor Jonah Berger of the Wharton School has designed this course to help you understand the REDUCE framework, and shows you how to develop your skills of persuasion and influence. By the end of this course, you’ll know both the strengths and weaknesses of certain strategies for removing barriers in change, plus you'll learn how to leverage those strategies to achieve change in both business and in life.

You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain client relationships. At the end of the course you’ll work through a scenario that demonstrates your ability to deliver a successful e-commerce strategy. Finally, you’ll wrap up the course by building professional development skills. We encourage you to complete courses 1–6 before beginning this course because they provide the foundation necessary to complete the activities at the end of this course. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be prepared to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify common strategies for building customer loyalty in e-commerce - Understand how to successfully manage client relationships and measure satisfaction - Monitor an e-commerce store’s performance - Update an e-commerce store based on data - Complete a portfolio scenario to prepare for job interviews - Find, apply for, and prepare for interviews and jobs - Put together a portfolio and/or resume to present to employers