Welcome to the Inbound Certification course! This course will introduce you to inbound and provide you with a big picture view of everything you need for a successful inbound strategy. So, why inbound? Inbound is a fundamental shift in the way you do business. Instead of an interruption-based message where the marketer or salesperson had all the control, inbound is about empowering potential customers. Consumer’s buying behaviors have changed and will continue to change. That's the driving force behind inbound. What your customers want today is different than what they wanted 10 years ago. That means you need to change the way you market, sell, and service to match the way people actually want to shop and buy. So, wondering what to expect in this course? After an initial lesson on an introduction to the inbound fundamentals, the course consists of a set of lessons that follows the inbound methodology. The inbound methodology illustrates the four stages that make an inbound business. It reflects the entire inbound marketing, sales, services, and relationship process. The stages are Attract, Convert, Close, and Delight. Each lesson includes different tactics that you can apply to help you and your business grow better. You’ll also hear from HubSpot executives and leadership including: HubSpot’s Co-founders Brian Halligan & Dharmesh Shah. Chief People Officer, Katie Burke. VP of HubSpot Academy, Mark Kilens. VP of Marketing, Meghan Anderson. SVP of Product, Christopher O’Donnell. VP of Sales, Michelle Benfer. And VP of Customer Success, Alison Elworthy

In this 2-hour long project-based course, you will learn how to design effectively an infographic with infogram.com, adding line, bar and map charts, and connecting the data story with text and visuals. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this course, you will explore advanced topics in financial accounting. You will start your journey with accounting for assets with more than one-year life. You will learn in detail how firms account for fixed assets. You will then move to financing of assets and discuss accounting for liabilities. The course will continue with an in-depth exploration of shareholders’ equity. Finally, you will critically evaluate preparation, components, and analysis of cash flows statement. Upon successful completion of this course, you will be able to: • Account for fixed assets • Understand accounting for liabilities • Evaluate shareholders’ equity section of a balance sheet • Understand preparation and information provided by cash flows statement This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

This project allows you to discover Creately, an online software to design Infographics. You will understand the various features of the platform and be able to create personalized and professional infographics for your business. You will have all the basic skills to use Creately easily and quickly to create infographics for your brand.

The Fundamentals of Color and Appearance is an interactive online course, where you will gain a solid foundation in color and appearance science. From the physics of color to lighting, spectrophotometers and color data, you will learn how to measure, view, and communicate color. This class is designed for all industries and individuals who are quality control and assurance professionals, lab technicians, parts suppliers, manufacturing specifiers, designers and anyone who evaluates or approves color.

Over the past several decades, operations strategy has played an increasingly important role in business’ success. In this course, we will equip you with concepts and tools to build operations in a way that not only supports your competitive strategy, but also allows you to create new opportunities in the market place. Scaling operations: Linking strategy and execution is a five-week course dedicated to making strategic decisions that are grounded in operational reality. Together, we will study how to build and evaluate the “operating system” of the firm to maximize value. This involves tailoring the firm’s operational competencies, assets, and processes to a specific business strategy. Each week, we’ll explore case studies, engage in discussions and examine realistic data. Thanks to our data-driven approach, you’ll be able to implement your learning directly into practice. At the end of this course, you’ll be ready to build an effective, actionable plan to scale your department or organization.

This is Course 5 in the Salesforce Sales Development Representative Professional Certificate. In order to successfully complete the course, please ensure you have taken Course 1: Groundwork for Success in Sales Development, Course 2: Foundations for Interviewing with Confidence, 3: Conversational Selling Playbook for SDRs, and 4: Boosting Productivity through the Tech Stack. In this course, you’ll develop ‘power’ skills that are often overlooked but can actually determine success in your role. As tech industry professionals, we often get trained on how to do the technical work but not on how to give and receive feedback, communicate effectively, present ourselves professionally, and manage relationships. These human-centered skills make all the difference when you are being considered for a promotion within your company or applying for an exciting role at another company. By taking this course, you’ll gain foundational knowledge and skills to crush it as a top-performing SDR and beyond. By the end of the course, you will be able to: - Build an empathetic approach to communication that highlights your professional demeanor - Produce a message with confidence and clarity in order to achieve results - Develop a clear understanding for implementing specific written communication styles in varying scenarios - Cultivate an understanding of diverse opinions and multiple perspectives in the workplace - Compose a three-month plan to implement feedback, optimize learning, and successfully ramp up your career To be successful in this course, you should have: - An ability to communicate in verbal and written form in a way that is accessible and understandable by a general audience (you don’t need to be formal or refined) - Baseline computer literacy (you must be able to use a word processor, web search, and email) - Familiarity with social media, including LinkedIn - Ability and willingness to learn new technology tools - Motivation to grow personally and professionally - Hunger for feedback and coaching - Successfully completed the previous courses in this training

This course builds upon what you learned in Financial Accounting: Foundations and Financial Accounting: Advanced Topics and introduces you to formal foundations of financial accounting. The main purpose of the course is to familiarize you with technical terms in financial accounting, such as debit, credit and T-account. While knowledge on technical aspects of financial accounting is not necessary to understand and interpret financial statements, this knowledge is critical to be able to understand advanced topics in accounting. Formal Financial Accounting is a prerequisite course for the University of Illinois' iMSA program and the terminology we will cover will be used throughout the courses in iMSA program. The University of Illinois at Urbana-Champaign, consistently ranked as one of the nation's top three accounting programs, now offers a master’s in accounting at a very affordable tuition rate and is completely online. The iMSA is a full Master of Accountancy program and students graduate with a highly recognized master degree. Try an open course or two, then apply for admission into the credit-bearing version, as you may be eligible to take credit-bearing courses during the application process. If you are missing any prerequisites for the full degree, you can complete Coursera courses to demonstrate readiness and strengthen your application for the iMSA. For more information on this exciting online master's in accounting program, refer to this link: https://www.coursera.org/university-programs/imsa 

At the end of this project, you will have all the basic skills to use Piktochart, a software and online tool for creating and editing infographics and Marketing designs of all kinds. You will be able to discover in detail the different features of the platform, and will be able to test its graphical content creation tools for the first time. This project is for beginners, people who have never used Piktochart. It is ideal for those who would like to use Piktochart for their professional projects.

In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation. You’ll learn how to build a leadership annual giving portfolio and maximize the impact of memberships and events in annual campaigns. You’ll complete the course with the knowledge and skills to build and implement a multi-channel solicitation strategy that achieves the goals of an annual campaign.