In this 1-hour long project-based course, you will learn how to - join Facebook's marketplace - list your products on Facebook marketplace - learn how to respond to new customers. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

How will customers act in the future? What will demand for our products and services be? How much inventory should we order for the next season? Beyond simply forecasting what customers will do, marketers need to understand how their actions can shape future behavior. In Developing Forecasting Tools with Excel, learners will develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the performance of forecasting models. All of this is done using Microsoft Excel, ensuring that learners can take their skills and apply them to their own business problems.

The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation and Expected Results. Review each week’s theory and concrete the takeaways with quizzes aimed at reinforcement of the concepts. After reviewing the material learned you will be asked to analyse the case study: ¨Hotel Ipsum: A Marketing and Commercial Strategy to Survive.¨ Now it’s time to put what you’ve learned to the test! Hotel Ipsum’s General Manager, Rafael Escobedo, is faced with a dilemma: Despite his hotel doing fairly well in terms of sales and profitability, Rafael’s Board of Directors are not satisfied and are demanding an improvement in results. Now it’s up to you to create Rafael’s Marketing Strategy. The outcome could mean one of two things: praise from his Board of Directors…or unemployment! Along with the Capstone are discussion forums, quizzes and peer reviews to aid you in your understanding of the theory given throughout this Specialization. Share your thoughts, ideas and debate with other like-minded learners from all over the globe with the same interest in expanding their marketing knowledge.

After completing this project, you will be able to perform simple functions within the Adobe Illustrator software yourself. First, you will familiarize yourself with the terminology and structure of Adobe Illustrator. Then you will learn to use different shapes and manipulate them to create simple logos and images. You will also learn to use coloring techniques and add text in Adobe Illustrator. Adobe Illustrator allows you to create numerous illustrations and graphics. For example, you can use Adobe Illustrator to create a logo, an infographic, and more. The aim of this project is to familiarize you with the basic functions in Adobe Illustrator in order to be able to create simple illustrations yourself. By the end of this project, you will have created a simple logo with guidance and you will also be able to create alternative logos on your own.

At the end of this project, you will have all the basic skills to create Facebook content to educate and inform your audience with Canva, an online tool for creating and editing Marketing visuals. You will be able to create customizable graphic content using the various design tools, colors and graphics offered by Canva.

At the end of this project, you will have all the basic skills to create Instagram content to educate and inform your audience using the Canva platform, an online tool for creating and editing Marketing visuals. You will be able to create customizable graphic content using the various design tools, colors and graphics offered by Canva. This project is for beginners, people who have no knowledge of graphic design and would like to contribute to a better world. It is ideal for creating professional graphic content for Instagram using different templates offered by Canva.

By the end of this project, you will be able to create user stories to enable design teams to understand customer needs while charting a roadmap to handle project backlogs, iterations of a product, and product release. To do this you will gain hands-on experience generating user stories in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week. People who successfully complete this course will obtain the following outcomes: (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing. (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”. (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style).

By the end of this project, you will discover how to create an Advertising Concept Testing survey in Qualtrics. This type of study will help you measure your target audience’s perceptions of your advertising campaign or a series of campaign ideas prior to finalizing creative and launching a final campaign. These studies are extremely beneficial in allowing companies and agencies to gather important feedback from the prospective target market. This allows the creative team to adjust the overall concept, imagery, color scheme, and even advertising copy prior to presenting the campaign to the client or executive team. This type of feedback can be vital when it comes to avoiding financial waste and being sure your campaign is relevant for the specified audience(s). Upon completing this project, you will be able to deepen your understanding of ad concept studies and design an Advertising Concept Testing survey in Qualtrics. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

PowerPoint 365 can be an effective tool to enhance your presentations. Learn how to design and format a presentation that will engage your audience and make your presentations stand out from the rest. This project will walk you step by step through the process of creating a presentation in PowerPoint 365. You will learn how to select a theme that is appropriate for your presentation. Then, you will learn to add and format text and insert visual images or photos into the presentation. Next, you will discover how to use tables and charts to visually display your data, and finally, you will learn best practices for finalizing your presentation for your audience.