In this project-based course, you will get an introduction to the Mailchimp dashboard. You will learn to create landing pages and email campaigns on Mailchimp. You will learn to increase subscribers in the mailing list using a manual process, through CSV files, and through signup forms available on the landing pages. You will learn to integrate Mailchimp with third-party apps like Canva. You will also learn to use images from Pixabay and upload them to Mailchimp's dashboard

This course explores common analytics methods used by marketers. You’ll learn how to define a target audience using segmentation with K-means clustering. You’ll also explore how linear regression can help marketers plan and forecast. You’ll learn to evaluate the effectiveness of advertising using experiments as well as observational methods and you’ll explore methods to optimize your marketing mix; marketing mix modeling and attribution. Finally, you’ll learn to evaluate sales funnel shapes, visualize and optimize them. By the end of this course you will be able to: • Describe when analytics is most commonly used in marketing • Understand your audience using analytics and variable descriptions • Segment a population into different audiences using cluster analysis • Use historical data to plan your marketing across different channels • Use linear regression to forecast marketing outcomes • Describe marketing mix modeling • Describe attribution modeling • Apply different attribution models • Evaluate advertising effectiveness and describe the shortcomings • Describe the use of experiments to evaluate advertising effectiveness • Explain how A/B testing works and how you can use it to optimize ads • Evaluate results of an experiment and assess the strength of the experiment • Evaluate and optimize your sales funnel This course is for people who want to learn how to plan and forecast marketing efforts as well as evaluate marketing methods and sales funnels for optimization. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally learners have already completed course 1 (Marketing Analytics Foundation), course 2 (Introduction to Data Analytics), and course 3 (Statistics for Marketing) in this program.

By the end of this project, you will discover how to create a basic Customer Satisfaction survey in Qualtrics. This type of study will help your business more accurately understand how customers in various segments feel about your business or a particular product or service. These studies can be very important to an organization because they can help you gauge an overall level of satisfaction with your business or with the purchase of one of your products or service lines. In this type of research, it can actually prove just as beneficial to gain insights from those customers that are unhappy with certain aspects of the organization as it can be to identify those customers that are truly satisfied. Identifying levels of dissatisfaction early and often can help organizations continue to capitalize on areas of success, but more importantly, allow them to rectify any major issues prior to those issues becoming truly detrimental to the brand. Upon completing this project, you will be able to deepen your understanding of customer research studies and design a basic Customer Satisfaction survey in Qualtrics. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

By the end of this 40-minute project, you will create 5 video-based social media posts using Canva. The posts can be used for Instagram, Facebook, or Twitter as determined in the project. To conclude the project, we will review managing these posts in folders within the web-based Canva platform. Note that videos in these examples will not contain audio, but don’t let that discourage you from incorporating video and audio in your own design time. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

At the end of this project, you will have all the basic skills to create a professional business presentation with Piktochart, an online tool for creating and editing infographics and Marketing visuals of all kinds. You will be able to discover in detail the different features of the platform, and will be able to use its tools to create a professional, understandable and fun presentation.

In this 1-hour long project-based course, you will create and utilize a branded email template customized to your business. This template is reusable for all future email campaigns using the free version of Mailchimp. You will create a personalized branding kit, set up your template with personalized branding, and send your first email with your new, branded template. This is one of multiple ways that Mailchimp can help business owners, like you, brand your company and make sending emails faster and more efficient. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

By the end of this project, you will learn how to edit photos for social media using the free version of Easil. An essential role of your social media marketing strategy is to establish your online identity and to appeal to your users, many times on a lean marketing budget. Outstanding images will help you reach this goal, but you don’t need to be a professional photographer to create Eye-catching images and photo projects. You can use Easil to complete this project because it provides all the tools you need to edit photos for social media while offering a variety of options for sharing and publishing. Easil makes it possible for everyone to easily create and implement creative edits with online design tools to use when marketing their business.

By the end of this project, you will be able to create an inclusive user persona that will help you leverage the opportunity to include customers and avoid excluding them from a brand experience. To do this, you will work on a project that will help you understand the benefits and use cases for inclusive personas while you gain hands-on experience building one in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

By the end of this project, you will have a better understanding of how you can utilize Facebook Messenger as a strategic tool in your marketing efforts. Facebook Messenger is a free instant messaging platform for content sharing which includes photos, messages, event details, and even group chats. Upon completing this course, you will be able to create your own Facebook Business Page with Messenger and you will have a solid understanding of the various ways the Messenger platform can be used to help increase sales and develop deeper relationships with prospective customers/clients. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

This project will allow you to discover Prezi, an online platform for designing presentations and marketing content of all kinds. You will learn about the features of Prezi and be able to create various attractive and animated visuals for your small business. This project is for small business owners who would like to learn how to use Prezi to create marketing content to boost sales and brand awareness.