In this course you will learn a variety of matrix factorization and hybrid machine learning techniques for recommender systems. Starting with basic matrix factorization, you will understand both the intuition and the practical details of building recommender systems based on reducing the dimensionality of the user-product preference space. Then you will learn about techniques that combine the strengths of different algorithms into powerful hybrid recommenders.

By the end of this project, you will create a variety of templates for teaching printables that you can offer for free or sell in the marketplace using Canva. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value added business marketing collateral. Creating high quality teaching printables is the perfect way to offer digital products to your students, blog readers or clients to market your business and grow it. This project will include intermediate to advanced level skills using the free version of Canva. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

This course concentrates on the design and development of different research instruments. In this vein, the focus will be placed on the development of an instrument design strategy, scales of measurement and the components of the research report. The course begins by looking at the questionnaire development process with a focus on questionnaire design, question type and wording, pretesting and revising. We will consider the identification of scales of measurement and operationalisation, and the design of an online questionnaire. We are going to discuss sources of measurement differences, and the assessment of the reliability of measurements. The issue of the validity of measurements and the various types of validity will also be explored, as well as attitude measurement. We will discuss data preparation and processing, data coding, adjustment, and data analysis using multivariate data approaches. We are also going to explore frequency distribution and measures of location, variability and shape. The course ends with a discussion on hypothesis testing and the use of statistics relevant to cross-tabulations. We will discuss parametric and non-parametric tests in hypothesis testing and group comparison as well as the different sections of the research report.

This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem. It is highly recommended that you complete all courses within the Foundations of Marketing Analytics specialization before starting the capstone course.

By the end of this project, you will be able to design a promotional poster for a music festival using Adobe Illustrator. Throughout the project, you will be able to create eye catching design elements using basic shapes, shape tools and paths. You will also be able to combine information with visuals and identify the importance of hierarchy. This guided project is for graphic design beginners who are interested in pursuing a career in design. Adobe Illustrator is a vector-based program, which is why it covers a wide range of design tasks. Learning to use it and being familiar with using the tools thoroughly gives you a variety of skill sets that you can flexibly utilize in future projects.

The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to digital marketers is hard to comprehend and manage. This course covers the major forms of digital advertising, from basic display ads to search to cutting-edge programmatic advertising concepts. The Trade Desk, the leading programmatic advertising provider, joins us as our programmatic experts and offers an actionable roadmap on how small businesses can leverage state of the art advertising technologies to accomplish business objectives. In all, this course leaves students with an understanding of digital advertising in its various forms, and how to strategically identify digital advertising opportunities.

At the end of this project, you will have all the basic skills to create a professional Newsletter using SendinBlue, an online tool for creating professional Email Campaigns. You will be able to share your latest news and inform your favorite target audience, promote your brand and grow your business with beautifully designed emails. This project is intended for beginners, small business owners and startups who would like to create, share and analyze their Email campaigns.

In this 1-hour long project-based course, you will learn how to add a myriad of text effects. You will learn how to make your text stand out from the background, how to add a border to your text and how to make a text outline. You will learn how to place an image inside text and how to place a gradient inside text. You will learn how to place text on a path and how to make 3D text. You will also learn how to add filters to your text to generate your own text effects. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this course you will learn how to evaluate recommender systems. You will gain familiarity with several families of metrics, including ones to measure prediction accuracy, rank accuracy, decision-support, and other factors such as diversity, product coverage, and serendipity. You will learn how different metrics relate to different user goals and business goals. You will also learn how to rigorously conduct offline evaluations (i.e., how to prepare and sample data, and how to aggregate results). And you will learn about online (experimental) evaluation. At the completion of this course you will have the tools you need to compare different recommender system alternatives for a wide variety of uses.

Adobe Photoshop can be used to create wondrous works of art. Its tools allow a skilled artist to blend the boundaries of reality and art with the strokes of a brush, or lines of a pencil. In this lesson, you will learn to augment the use of these basic tools through the implementation of special effects. From drop shadows, to outer glows, a whole universe of artistic variation is about to become unlocked; and it’s waiting just for you.