Digital Marketing Intern

About Graviti: Graviti is an innovative supply chain SaaS company dedicated to transforming logistics and operations through technology. As a startup, we value creativity, agility, and a strong desire to learn. Join us to be part of a journey where your contributions will directly impact our growth. Role Overview: We’re looking for a passionate Digital Marketing Intern to assist in crafting and executing marketing strategies that enhance our online presence, engage our target audience, and drive user acquisition. This role is perfect for someone eager to gain hands-on experience in the dynamic world of digital marketing while working closely with a growing startup. Key Responsibilities: 1. Content Creation & Management: - Develop engaging content for blogs, social media, email campaigns, and website updates. - Collaborate with the design team to create visuals for campaigns. 2. Social Media Marketing: - Manage and grow our social media accounts (LinkedIn, Instagram, etc.). - Plan and schedule posts, engage with followers, and analyze performance metrics. 3. Search Engine Optimization (SEO): - Optimize website content to improve search engine rankings. - Research relevant keywords and implement on-page and off-page SEO strategies. 4. Email Marketing: - Design and execute email campaigns to engage potential customers and existing users. - Monitor open rates, click-through rates, and optimize for better results. 5. Performance Analysis: - Track key performance metrics (KPIs) for campaigns and suggest improvements. - Use tools like Google Analytics, SEMrush, or similar for data-driven insights. 6. Paid Advertising Campaigns: - Assist in creating and managing PPC campaigns (Google Ads, LinkedIn Ads, etc.). - Optimize campaigns for better ROI and conversions. 7. Brand Building: - Ensure consistent branding across all digital platforms. - Contribute to ideating and executing creative marketing initiatives. What We’re Looking For: 1. Educational Background: Pursuing or recently completed a degree in Marketing, Communications, Business, or a related field. 2. Skills & Tools: - Familiarity with digital marketing tools like Canva, Buffer, Hootsuite, Google Analytics, or similar. - Basic understanding of SEO, SEM, and social media platforms. - Strong communication and creative writing skills. 3. Personality Traits: - Proactive learner with a growth mindset. - Detail-oriented, organized, and able to meet deadlines. - Enthusiastic about contributing to a startup environment. What’s in It for You: 1. Hands-on experience with real-world digital marketing campaigns. 2. Opportunity to work closely with the founding team. 3. A platform to showcase your ideas and take ownership of projects. 4. Letter of recommendation and potential for a pre-placement offer (PPO) based on performance.