Entrepreneurial spirit, entrepreneurial culture, are terms that are heard and read repeatedly. These have emerged with renewed strength in an economy in which new and great business opportunities appear. For this reason, entrepreneurial skills are valued in companies and organizations that base their growth and competitive advantage on innovation. It is increasingly common for entrepreneurial projects to be deployed within an established organization, which is known as intra-entrepreneurship or corporate entrepreneurship. Expand your knowledge on this topic with this online course. The purpose of this administration course is to explain to participants the main concepts of corporate entrepreneurship and introduce topics of "Entrepreneurial Culture" aimed at developing competencies for the organic growth of the company or the development of the organization.

By the end of this project, you will learn how to create a campaign in MailChimp, how to generate reports, and how to track open and click data in MailChimp. Your new skills will help you efficiently manage marketing and stay up to date on the opening rate of your email campaigns in MailChimp.

By the end of this project, you will have everything you need to begin marketing your business with Canva. You will have learned how to create your own business logo, business cards, and an eye-catching business launch ad with a call to action. You will have everything you need to unveil your brand to the public with confidence! This process will allow you to tap into your creative side and pick the perfect aesthetics to appeal to your target market and share your brand vision with the world. This is a great tool to use if you are planning to start your own business or want to refresh your current brand image. Note: This course works best for learners who are based in the North American region. We’re currently working on providing the same experience in other regions.

This management course focuses on the innovation process by presenting students with methodologies for problem solving and innovation that require research, persistence, and agility. Students will be encouraged to: • Synthesize existing ideas, images, concepts, and skill sets in an original way • Embrace ambiguity • Support divergent thinking and risk taking This course will help you become an effective innovation team leader, take on a role as an innovation executive within a large corporation, or provide entrepreneurial activity. In addition, the knowledge acquired will help you plan, apply and execute innovation skills to develop and launch new products and services. In addition, this online course will teach you how to use innovation and business mentality and methodologies to convert opportunities into product specifications, commercial concepts and eventual introductions of these products or services to new markets.

This course is targeted toward individuals wishing to operate a safe and healthy family day care center, and it covers topics including staffing; creating a safe environment; nutrition; mental health & wellness; and emergency planning. Since a Family Policy Handbook is essential for anyone operating a family day care center, this course includes the development of one of three imperative sections of the handbook. The remaining two sections are created in other courses of the Home-Based Childcare series available on Coursera.

Welcome to this project on how to Create official appointments using Calendly. By the end of this project, you will be able to create appointments for people to join you for a professional meeting.

In this less than 2 hours, this project-based course will help you learn how to create a competitive advantage with the Strategy Canvas by taking into consideration the key attributes your industry competes on. You will learn how the canvas is both a diagnostic and an action framework for building a compelling strategy. Using a spreadsheet, you will learn how to design and analyze the value curve. We will work you through the model using a case study about a startup social venture to conduct the analysis. The framework will help you to think strategically as you develop deeper insights on the key attributes your industry competes on, and also innovate new attributes in attempt to render competition irrelevant. The project is for entrepreneurs and innovators who want to have a holistic understanding of their market entry strategy. Also, for strategist who want to help organizations to better understand their market, and the key attributes the market competes on. By the end of the project, you will learn how to design, analyze, and innovate with the value curve to create a blue ocean strategy

Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has proven to be a very valuable methodology for start-up entrepreneurs, business unit managers and intrapreneurs alike. It offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way. The approach starts with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how are we organized in order to deliver this value proposition to our customers in due time) - The profit equation (how the alignment between the first 2 pillars generates a profit) 14 directions are then explored in order to invent or reinvent a business model. Examples of the directions include “reducing clients overall costs”, “modifying the revenue stream”, “introducing a third party”, “eliminating a step in the value chain”, and “exploring new resources”. Illustrated by numerous examples, both iconic (Ikea, Tetra Pack, Grameen Bank…) and more recent (Airbnb, Zopa, Drive Now…), these directions stimulate your creativity to rigorously explore all possible innovation paths. Innovation becomes an adventure, an odyssey… hence the name of the approach! Odyssey 3.14 is the result of over 15 years of research, consulting and teaching. Over 150 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. This course is a part of the MSIE program at HEC. If you liked it, do not hesitate to consult the other courses of the program.

By the end of this 1-hour 40-minutes project, you will be able to learn how to create a Business Model Canvas for your start-up idea. Additionally, you will be able to calculate how much money your start-up needs as an investment. Along the way you will learn some basic Google Sheets skills that are needed to help you in your start-up financial analysis. This guided project is for beginners in the field of entrepreneurship, especially the ones who have not a business academic background . It gives the learner a simple introduction about how to develop their start-up idea using the Business Model Canvas tool. Furthermore, it equips entrepreneurs with basic Google sheets skills, fundamental knowledge about calculating start-up funding needs and the concept of depreciation Note: This project works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Protecting Business Innovations via Patent Watch Course Overview: https://youtu.be/mUja4iwbrTE This course assumes no prior knowledge in law, business or engineering. However, students with backgrounds in all three areas will find useful concepts or ideas in the course on how to protect business innovations using patents. The approach taken in this course is practical and commercial rather than theoretical. A combination of lectures and case studies help to illustrate the concepts and make the course more interesting. After completing this course, students should be able to understand how patents are issued and protect innovations, including: What is a patent? What do they protect? How do we get a patent? Where are patents valid? How much do they cost? In addition to basic concepts the course also deals with advanced topics such as: software patents, business process patents, patenting life, patent trolls and multiple case examples of large and small companies using patents and patent lawsuits. We also expect you to have fun in this course. So go forth and enjoy! Other courses in the Protecting Business Innovations series: 1. Copyright: https://www.coursera.org/learn/protect-business-innovations-copyright 2. Trademark: https://www.coursera.org/learn/protect-business-innovations-trademark 3. Patent: https://www.coursera.org/learn/protect-business-innovations-patent 4. Strategy: https://www.coursera.org/learn/protect-business-innovations-strategy