SEO Specialist

Key Responsibilities:

Conduct comprehensive keyword research and implement SEO strategies to increase rankings on search engines.

Optimize website content, landing pages, and blogs for SEO.

Monitor and analyze website performance using tools like Google Analytics, Search Console, Ahrefs, or SEMRush.

Perform regular technical SEO audits and implement necessary fixes.

Build and maintain backlink strategies to improve domain authority.

Collaborate with content creators and web developers to implement SEO best practices.

Stay updated with search engine algorithm changes and industry trends.

Generate performance reports and present recommendations for improvement.

Qualifications & Skills:

Bachelor’s degree in Marketing, Communications, IT, or a related field (preferred but not required).

Minimum of [2–3] years of proven experience in SEO.

Strong understanding of search engine algorithms, ranking methods, and current SEO trends.

Hands-on experience with SEO tools (e.g., Google Analytics, SEMrush, Moz, Ahrefs, Screaming Frog).

Basic knowledge of HTML, CSS, and website platforms like WordPress or Shopify.

Excellent analytical, problem-solving, and communication skills.

Ability to work independently and manage multiple projects simultaneously.

Preferred Certifications (a plus):

Google Analytics Certification

HubSpot Content Marketing Certification

Yoast SEO Training

SEMrush SEO Toolkit Course

Industries:Management Consulting

Function: Marketing