Marketing Internship - 12 Months

PURPOSE OF THE ROLE

The core purpose of the Marketing Intern is to work together with the Marketing Manager to develop the brand in South Africa through optimum use of the A&P investment tools, adaptation of international strategy and ensuring a 360̊ approach to all local marketing strategies, ultimately growing market share and brand image in South Africa.

KEY RESPONSIBILITIES

Business Performance

Provide Support to Brand Strategy and Development

Be a custodian of the brand image in South Africa, maintaining brand equity and integrity at all times

Assist the Marketing Manager to adapt global strategies to suit the local market and to meet the retailer’s expectations while fully adhering to all international brand rules and guidelines

Assist the Marketing Manager to develop and present brand strategy to retailers at seasonal strategy sessions

Liaise with senior marketing and other managers to understand marketing goals

Present marketing and branding ideas to senior managers

Ensure compliance with relevant legal requirements

Sales Performance

Regularly review business performance to ascertain challenges and opportunities

Assist in the management of inventory to ensure brand stock levels in house meet both the brand and organisational requirements

Report on brand performance monthly as required (including but not limited to sales, retailers performance, SKU performance, PR, new launches)

Assist in the management of new launches including stock tracking with demand planning, receipt of retailer orders vs plan, stock distribution (together with POSM) from the warehouse, communication with the sales team, proactive adaptations to plans to maximise launch potential and follow up and reporting following launch period

Engage in research to gain relevant information including but not limited to competitors, pricing and target markets

Stakeholder engagement and management

Build and maintain strong relationships with all stakeholders to ensure full support of the brand in the market

Work with stakeholders to gain maximum exposure for the brand

Co-ordinate and implement PR activity including distribution of new launches and tracking and reporting on local media and digital coverage

Budget and financial responsibilities

Allocate resources and work with others to ensure specified budgets and ROI requirements are observed

Marketing/Brand Support Functions

Systematically develop processes that provide relevant information and support to the Brand Manager, including but not limited to:

Inventory review and reporting

Monthly brand reporting

Retailer sales performance and stock reporting

Administrate the process flow of all new products both internally and externally to ensure products are loaded correct and timeous

Timeous accurate completion and submission of all retailer buy plans/master files and seasonal marketing/online booking calendars and forms

Timeous and accurate management of price increases as required

Ensure all documents are accessible at all times

Deliver within set deadlines

Provide optimum service levels to all stakeholders internally and externally

Manage customer and consumer queries professionally to achieve a positive outcome

Assist with project-based assignments set out by the Marketing Manager to gain knowledge and practical experience in development-focused tasks

Track competitor activity monthly and gain learnings from analysis

Spend time in-store to obtain trade experience/knowledge and gain customer insights

COMPETENCIES

Taking decisions and initiating action, taking responsibility for these

Working with people

Writing, reporting and communication

Persuading and influencing

Planning and organising

Delivering results & meeting customer expectations

Adapting and responding to change

Coping with pressures and setbacks

Analysing

Entrepreneurial and commercial thinking

SKILLS

Understanding of brand management and marketing concepts

Ability to manage both strategic and operational requirements

High attention to detail

Proactive, adaptable and flexible

Organised with ability to multi-task, ensuring deadlines are prioritized and met

Strong interpersonal skills and ability to build relationships with internal/external partners

Strong communication and reporting skills

Business acumen

Results driven

MINDSET

Energetic team player with the ability to positively impact the internal Shiseido team

Proactive self-motivated attitude that delivers results and works towards excellence

Compliant with all policies, procedures, ethics & values in the business

MINIMUM REQUIREMENTS/QUALIFICATIONS

Business/Marketing degree would be advantageous

Proficient with Microsoft Office Suite (including word processors, spreadsheets, design applications and presentation programmes)

Cosmetic industry experience in the luxury sector is advantageous

Industries:Cosmetics

Function: Marketing