National Retail Sales Manager

KEY DUTIES & RESPONSIBILITIES

Route to Market & Distribution Optimization

Develop and implement national retail sales strategies and execution plans aligned with business goals.

Design and optimize route-to-market strategies to enhance direct distribution efficiency and coverage.

Manage and grow retail sales channels, including independent and chain pharmacies, chemists, wholesalers, sub-distributors, supermarkets, and general retail outlets.

Evaluate and improve distribution infrastructure and parameters to ensure product availability in key retail channels.

Commercial Strategy & Business Planning

Actively contribute to the annual strategic business planning and quarterly commercial reviews.

Conduct yearly market and competitive landscape assessments to align strategic direction.

Benchmark performance and commercial activities against industry best practices

Annual budget planning (sales target, advertising and promotional budgets)

Prepare budget by brand (economics trend, new products, campaign, price adjustment)

Monitor, review and report on all marketing activities

Determine and manage the A&P Budget

Report on ROI and KPI

Ensure that the marketing objectives are achieved, measured and reported

Develop and implement strategies to protect and enhance gross profit margins.

Drive achievement of financial KPIs and targets as outlined in the commercial financial grid.

Support budgeting processes and ensure robust profitability tracking and reporting.

Suppliers Management

Coordinate with supply chain and logistics to ensure product availability and timely deliveries.

Meet regularly with Suppliers to build effective relationships and promote the our client as a leading partner

Respect suppliers’ regulations regarding storage, logistics, distribution, sales activities and pricing structures

Prepare and ensure suppliers’ business reviews are prepared in a timely manner

Liaise with suppliers for NPD, set targets or strategic plans concerning brands

Prepare the monthly reports and attend to all queries in a timely manner

Prepare supplier's visit (business review, trade visit & administration)

Customer Relationship Management

Drive customer satisfaction by ensuring high service levels and timely delivery to institutions.

Define, track, and improve the Net Promoter Score (NPS) as a core customer satisfaction metric.

Implement service excellence and customer-first principles throughout the team.

Handle customer complaints effectively in a timely manner

Sales Forecasting

Track and report on retail sales performance, forecasts, and KPIs.

Apply marketing excellence techniques and build winning marketing/brand plans.

Ensure accurate and deep understanding of customer needs, competitor positioning, and market trends.

Industries:Human Resources

Function: Sales