Marketing Executive

Roles & Responsibilities:

Develop and execute trade marketing strategies in alignment with overall brand and sales objectives

Identify opportunities to enhance brand visibility and market share within retail channels

Collaborate with sales and marketing teams to ensure coherence in messaging and promotional efforts

Plan and implement trade promotions, including in-store displays, product launches, and promotional events

Monitor and evaluate the effectiveness of trade marketing campaigns and adjust strategies as necessary

Ensure compliance with brand guidelines and retailer requirements for all promotional materials

Manage new product launches

Analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats

Provide insights and recommendations based on data analysis to improve trade marketing initiatives

Track and report on key performance indicators (KPIs) for trade marketing activities

Ensure that retail prices align with established pricing guidelines

Ensure that product displays meet the company's standards for optimal visual merchandising

Compile a report detailing the product's availability at each outlet and the total number of outlets carrying the product

Assess the product’s condition on the shelf and report any quality issues observed.

Provide training and support to sales teams and retail staff on trade marketing strategies and product knowledge

Develop training materials and conduct workshops to enhance the effectiveness of trade promotions

Stay updated with industry trends and best practices to continuously improve trade marketing skills.

Build and maintain strong relationships with key retailers, distributors, and trade partners

Negotiate and manage trade agreements and contracts to maximize brand exposure and sales

Act as a liaison between the company and trade partners to address issues and capitalize on opportunities.

Manage trade marketing budgets effectively, ensuring efficient allocation of resources

Track and control spending to ensure activities remain within budget constraints

Provide regular financial updates and reports to senior management

Minimum Requirements

Bachelor’s degree in marketing or a related field.

5+ years of experience in marketing, brand management or trade marketing within the FMCG; (food production preferred)

Industries:Human Resources

Function: Sales