Digital Operations- Galeries Lafayette

Job Purpose:

To drive operational efficiency and ensure seamless execution of the e-commerce platform by coordinating campaigns, managing consumer journeys, and aligning with marketing, design, and technical teams. This role is pivotal in maintaining platform readiness, executing promotions, and delivering a superior online shopping experience.

Job Context & Major Challenges:

Operational Efficiency-

• Ensure smooth functioning of the e-commerce platform through regular monitoring and optimization of processes.

• Conduct quality checks to identify and resolve bottlenecks in consumer journeys.

Campaign and Promotion Management-

• Plan, execute, and monitor all campaigns and promotions in line with the marketing calendar.

• Upload banners, promotional assets, and content across the platform.

Platform Management-

• Monitor website performance, uptime, and user experience.

• Coordinate with technical teams to resolve issues promptly.

Data Analysis & Reporting-

• Track KPIs such as conversion rates, cart abandonment, delivery times, and customer satisfaction.

• Use insights to improve operational efficiency.

Collaboration with Cross-functional Teams-

• Align with marketing, product development, and IT teams to ensure cohesive e-commerce operations.

Key Result Areas:

Platform Performance & Uptime-

• Ensure 99.9% platform uptime and smooth functionality during regular and high-traffic periods.

• Resolve operational and technical issues within agreed SLAs.

Campaign Execution-

• Timely upload and accuracy of banners, promotional content, and campaigns as per the GTM calendar across all platforms.

• Maintain a detailed marketing and promotional calendar with 100% execution accuracy.

Campaign ROI & Performance Metrics-

• Meet traffic, conversion, and sales targets for all promotional campaigns.

• Analyze campaign performance and present actionable insights to stakeholders.

Operational Efficiency-

• Achieve defined KPIs such as order processing time, return handling efficiency, and logistics coordination.

• Implement process improvements to reduce operational costs and improve workflows.

Industries:Apparel & Fashion, Insurance, Investment Banking