Digital Marketing Expert | Dayshift | 100% REMOTE

Core Responsibilities

· Full-Funnel Marketing Strategy

Design and implement integrated marketing campaigns using HubSpot, GoHighLevel, ActiveCampaign, and Klaviyo. Tailor tech stack to client needs.

· Email Marketing & Automation

Build and manage email flows (welcome, nurture, re-engagement), ensure list hygiene, segmentation, and compliance with CANSPAM/GDPR.

· SEO Strategy & Execution

Conduct audits using Ahrefs, SEMrush, and Screaming Frog. Lead on-page, off-page, and local SEO initiatives aligned with EEAT guidelines.

· Social Media & Paid Campaigns

Develop organic and paid campaigns across Instagram, LinkedIn, Facebook, and TikTok. Use scheduling tools Later, Buffer) and deliver data-driven optimizations.

· Performance Tracking & Optimization

Use GA4, Google Tag Manager, and Looker Studio to track KPIs CAC, ROAS, traffic, engagement). Report insights clearly and make real-time adjustments.

· Emerging Channels & Tools

Leverage AI tools like ChatGPT, Jasper, and SurferSEO. Experiment with short-form video and optimize for privacy-first web standards and voice search.

Tools You’ll Use

· Project Management: Basecamp, ClickUp

· Communication & Collaboration: Slack, Gmail, Google Drive, Docs, Sheets, Slides

· Ad Platforms & Analytics: Meta Ads, LinkedIn Ads, Google Ads, GA4, Looker Studio SEO & Automation: SEMrush, Ahrefs, HubSpot, Mailchimp

What We’re Looking For

· 3 years in digital marketing, with proven execution across multiple channels

· Strong communication skills and comfort working across remote teams

· Team player with a positive, proactive mindset and collaborative energy

· Willingness to learn new platforms and adopt systems and standards

· Comfortable taking ownership while supporting and aligning with our Digital Marketing Manager

· Bonus: Industry experience in real estate, nonprofit, or services

Industries:Outsourcing/Offshoring

Function: Marketing