Media Specialist - Paid Search (Remote)

About the job

About the Opportunity:

The Media Specialist is responsible for the setup, execution, and real-time optimization of complex campaign matrices across multiple digital channels. This role leverages an automated platform to localize, geo-target, and dynamically optimize cross-channel campaigns. The ideal candidate has a strategic mindset, strong analytical skills, technical expertise, and a passion for performance-driven marketing.

Responsibilities:

• Own in-flight campaign performance, monitoring pacing, bid efficiency, and KPI attainment daily.

• Track key campaign metrics such as CTR, conversion rates, and ROI across geo-segments.

• Analyze real-time data to identify high-performing locations, creatives, and audience segments.

• Perform in-platform optimizations including budget reallocation, bidding strategy adjustments, creative swapping, and audience refinement.

• Implement cost-per-acquisition modeling for budget forecasting and control.

• Lead hands-on campaign setup and launch across multiple channels (Meta, Google Ads, Display, Programmatic, Video, CTV).

• Configure audience mapping, creative rotations, dynamic content rules, and tracking tags.

• Utilize dynamic assets and local entity data for localized, relevant ads.

• Test and validate correct creative and messaging assignment per local entity.

• Establish test-and-learn frameworks; conduct A/B and multivariate testing on creative elements, offers, and messaging.

• Scale successful test variations across larger audiences and client accounts.

• Manage 1st and 3rd party data integrations for accurate audience targeting.

• Ensure compliance with GDPR, CCPA, and other data privacy regulations.

• Implement custom audience segmentation and modeling to refine targeting.

• Automate and localize campaign content using granular segmentation capabilities.

• Launch campaigns via the automated platform and monitor ad rendering and delivery for consistency.

• Act as a digital media buying subject matter expert, advising internal teams on advanced tactics.

• Collaborate with creative teams to ensure proper asset formatting and integration.

• Coordinate with agencies and brand stakeholders to meet marketing objectives.

• Monitor emerging trends in geo-targeting, dynamic ads, and campaign automation; apply new platform features and tactics.

• Track and analyze campaign metrics, producing clear narratives with actionable insights.

• Communicate performance, learnings, and recommendations to internal stakeholders.

• Partner with analytics teams to ensure reporting accuracy aligned with strategic goals.

Requirements:

• Bachelor’s Degree preferred in Marketing, Advertising, Digital Media, Data Analytics, Business Administration, Communications, or Computer Science.

• Hands-on experience with ad management platforms such as Meta Business Manager, Google Ads, and programmatic DSPs.

• Strong analytical skills with a data-driven approach to campaign execution and optimization.

• Experience with automation and dynamic campaign optimization.

• Knowledge of data privacy regulations including GDPR and CCPA.

• Ability to manage complex, cross-channel digital campaigns.

• Proficient in A/B and multivariate testing methodologies.

• Strong communication and collaboration skills with cross-functional teams.

Compensation:

• USD 75,000 to USD 105,000 yearly