Influencer Coordinator, Paid & UGC

About the job

Description The Influencer Coordinator, Paid & UGC is a proactive and highly organized team member with a passion for influencer marketing, creator partnerships, and the evolving digital landscape. In this role, you’ll support day-to-day execution of both paid and earned influencer programs globally, manage UGC sourcing, oversee product seeding and talent workflows, develop content briefs, and partner closely with cross-functional teams to bring campaigns to life. You thrive in a fast-paced environment, have a deep interest in beauty and lifestyle creators, and are excited to help scale a best-in-class creator ecosystem.

Key Responsibilities Influencer Program Execution

• Assist in influencer discovery and outreach, identifying creators whose audiences align with brand objectives.
• Manage day-to-day communication with influencers, talent managers, and agencies to support both earned and paid partnerships.
• Support paid influencer campaigns across contracts, product sends, creative briefs, deliverable tracking, and usage rights.
• Maintain an updated influencer database including performance notes, rates, and communication logs.
• Coordinate and track all seeding, gifting, and product shipments to ensure timely delivery and budget alignment.

UGC & Creator Sourcing

• Source, vet, and onboard UGC creators and emerging talent across TikTok, Instagram, YouTube, and other platforms.
• Assist in developing briefs with clear messaging, product claims, hooks, and platform-specific best practices.
• Review and provide feedback on UGC and creator content to ensure brand alignment, accuracy, and performance readiness.
• Monitor creator trends, cultural moments, and new platform behaviors to recommend new partnership opportunities.

Creative Briefing & Cross-Functional Collaboration

• Create content briefs for all influencer and UGC partnerships on a campaign-by-campaign basis.
• Partner closely with PR, Social, Paid Media, and Creative on content needs, timelines, and optimization opportunities.
• Project manage digital activations and cross-functional timelines, ensuring seamless execution across influencer touchpoints.

Paid Media Optimization

• Collaborate with the Paid Media and Growth teams to evaluate creator content performance and recommend optimizations for improved efficiency.
• Identify top-performing creator assets and coordinate whitelisting, boosting, and paid extensions where appropriate.
• Use performance insights to refine future content briefs, messaging angles, and creator selections.

Analytics & Reporting

• Track, analyze, and report on influencer campaign KPIs including engagement, reach, impressions, conversions, content performance, and ROI.
• Conduct competitive analysis and category benchmarking using platforms such as Tribe Dynamics.
• Summarize learnings for key stakeholders and support quarterly creator strategy updates.

Relationship Building & Community Development

• Support relationship-building efforts with macro, micro, and nano creators.
• Identify opportunities to surprise and delight top-tier creators and support cultural moments, tentpoles, and product launch buzz.
• Maintain strong, authentic creator relationships that support long-term brand affinity.
• Responsible for tracking product orders and sends to ensure deadlines are met and budgets are kept with ongoing check-ins with Consumer Engagement lead

You’ll Love This Job If

• You are extremely organized: juggling multiple tasks energizes you.
• You are detail-oriented: you catch the small things that others miss.
• You are a strong communicator: you enjoy partnering with creators and internal teams.
• You are agile: you thrive in environments where priorities shift quickly.
• You are passionate about beauty & creators: you naturally follow trends, UGC formats, and rising talent.

Requirements

• 1–3 years of experience in influencer marketing, talent relations, social media, PR, or digital marketing.
• Beauty or lifestyle experience preferred.
• Strong understanding of social platforms, creator culture, and paid + organic influencer dynamics.
• Experience working with UGC creators is a plus.
• Excellent communication, project management, and relationship-building skills.
• Knowledge of international creators is a plus.
• Bachelor’s degree.

Annual Base Compensation range: $50,000 - $60,000 (commensurate with experience)