Content Creator

About the job

Los Angeles, CA · Full-Time · On-Site, 5 Days a Week · Marketing & Social

About Mina Baie

MINA BAIE is a modern accessories brand redefining the ‘mom’ bag category through thoughtful design, elevated materials, and honest representation of motherhood. Built for women navigating every stage of the journey, we believe function and fashion should coexist beautifully, and our storytelling reflects the real lives of the women who carry our bags.

The Opportunity

We’re looking for a high-output content creator who understands that great content isn’t just beautiful, it performs.This is a role for someone who is magnetic on camera, fast in execution, and disciplined about consistency. You know how to create content people save, share, and act on and you care about the numbers behind it.

You’ll be the face and hands of our social presence across Instagram, TikTok, Pinterest, and YouTube, ideating, filming, editing, and publishing content that builds brand authority and drives measurable engagement. You have a strong understanding of brand storytelling — creating content that not only performs on platform, but consistently reinforces brand identity, tone, and narrative across channels

You’ll report into and partner closely with our Social Media Strategist.

What You'll Do

Show Up On Camera

• Serve as primary on-camera talent across short- and long-form video

• Deliver content that feels natural, elevated, and conversion-aware

• Capture real-time brand moments, launches, events, behind-the-scenes

Create & Publish at Volume

• Maintain a structured daily posting cadence across Instagram, TikTok, and Pinterest

• Produce a minimum of 3 YouTube videos per week (shorts + long-form)

• Batch and plan content to sustain high output without sacrificing quality

• Own formatting, tagging, publishing, and platform optimization

Develop Concepts & Strategy

• Bring proactive content ideas aligned with brand priorities and campaign goals

• Execute within clearly defined content pillars and marketing initiatives

• Apply trends strategically, not randomly

• Use performance data to refine creative direction and improve results over time

Engage & Build Community

• Manage daily engagement with speed, clarity, and brand voice discipline

• Respond to product questions in a way that supports conversion and trust

• Surface meaningful feedback and patterns to the marketing team

Track, Report & Improve

• Monitor weekly and monthly performance metrics (growth, engagement, reach, traffic, conversion contribution)

• Identify repeatable formats that drive performance

• Share insights that influence future creative decisions

Who You Are

• You are naturally compelling on camera, not rehearsed, not stiff

• You understand the difference between viral content and brand-building content

• You create with intention, every post has a purpose

• You move quickly without compromising quality

• You are consistent, not creatively inconsistent or trend-dependent

• You take feedback seriously and adjust fast

Nice to Have

• Experience with fashion, parenting, or luxury lifestyle brands

• Photography or videography training or background

• Familiarity with influencer or UGC content management

• Creative direction or production support experience

Tools & Technology

Video Editing

• CapCut — for fast TikTok and Reels editing

• Adobe Premiere Pro or Final Cut Pro — for polished long-form YouTube content

Content Scheduling & Planning

• Later or Planoly — for Instagram and Pinterest scheduling with visual grid planning

• TikTok Creator Studio, native scheduling and analytics

• YouTube Studio — for managing uploads, Shorts, and performance data

Analytics & Reporting

• Native platform analytics: Instagram Insights, TikTok Analytics, Pinterest Analytics, YouTube Studio

• Sprout Social or Dash Hudson — for consolidated cross-platform reporting (Dash Hudson is preferred for luxury/lifestyle brands)

Design & Asset Creation

• Canva — quick graphics, story templates, and overlays

• Adobe Lightroom — for photo editing and maintaining a consistent visual aesthetic

Project & Content Management

• Notion or Airtable — for content calendars and batch planning

• Google Drive or Dropbox — for asset storage and team sharing

Nice to Have

• Shopify analytics familiarity — ability to connect content performance to traffic and revenue contribution

What Success Looks Like

In your first 30 days: you’re immersed in the brand voice and building repeatable content formats.

Within 60 days: posting cadence is consistent and engagement trends upward.

By 90 days: content performance is improving through iteration, and your work clearly supports community growth and revenue contribution.

Within 6 months: you are a core creative driver of Mina Baie’s digital presence.