Marketing Team Lead

Core Duties and Responsibilities

Conduct market research to identify new opportunities and trends in the hospitality sector.

Develop business development strategies that generate quality leads for our clients.

Develop and execute comprehensive marketing strategies and plans.

Identify new /potential opportunities for growth and market penetration.

Lead initiatives to build and maintain strong relationships with existing clients while ensuring high levels of customer satisfaction.

Oversee the creation of digital marketing content including online advertisements, email campaigns , field visits, and marketing collateral.

Monitor and analyze market trends, customer behavior, and competitor activity.

Lead the development and execution of surveys and market research to inform strategic decisions.

Prepare regular reports on marketing and business development activities and outcomes.

Identifying and pursuing new business opportunities within regional market, including partnerships, collaborations, and strategic alliances.

Monitoring and optimizing key performance indicators (KPIs) to track progress and achieve business objectives.

The role involves managing customer databases, developing monthly interactions, managing communication, preparing reports and establishing SLAs and compliance with deliverables.

Plan and coordinate corporate events and activities aimed at enhancing brand visibility.

Represent the Organization in external forums, meetings, conferences, and workshops as needed.

Establish a sales team to push the organizations service offering to the market.

Develop work plans, market segmentation and sales strategies for implementation by the sales team.

Review the current organizational services and make recommendations that will meet the targeted market share.

Overall responsibility for efficient customer service levels.

Ensure achievement of monthly targets and objectives.

Participate in the gathering, analyzing and interpretation of data from competitors, customers and the wider market.

Collaborating with internal teams to develop and implement customer-centric initiatives and solutions.

Collaborate with the management team to align marketing efforts with overall business objectives.

Manage the marketing budget and ensure cost-effective use of resources.

Train and supervise the client service and marketing team to achieve departmental goals.

Perform any other duties as may be assigned.

Implement and manage social media strategies to increase brand awareness, engagement, and lead generation.

Foster engagement with the target audience by actively involving them in marketing initiatives to enhance campaign effectiveness and drive higher conversion rates.

Oversee SEO strategies to enhance website visibility and organic traffic.

Manage and optimize Google Ads campaigns to improve traffic, conversions, and return on investment (ROI).

Conduct market research to understand industry trends, customer behavior, and competitive positioning, using insights to refine marketing strategies.

Stay informed about industry trends, emerging technologies, and best practices to drive innovation in marketing efforts.

Job Specifications and Qualifications

Diploma/Bachelor’s Degree in Sales and Marketing, Business Administration, Communication, or a related field.

At least 3 relevant experience in Sales and Marketing.

Proven track record of successful marketing campaigns and business development initiatives.

Key Competencies

Strong leadership skills

Strong aggressive marketing skills

Excellent negotiation skills

Business Acumen Skills

Excellent media relations skills

Industries:Management Consulting

Function: Marketing