marketing manager

Key Responsibilities:

Marketing Strategy & Execution

Develop annual and quarterly marketing plans aligned with the mall’s sales targets and brand positioning.

Plan and execute thematic campaigns for holidays, seasons, sales events, and new arrivals.

Collaborate with department heads to support specific promotions in the supermarket and fashion sections.

Brand & Visual Identity

Ensure consistent brand messaging across all internal and external communication.

Oversee in-mall visual merchandising, signage, banners, and promotional stands.

Coordinate in-house media (LED displays, mall directory ads) with relevant content.

Digital & Social Media Marketing

Manage all online channels including website, social media (Instagram, Facebook, TikTok), and Google My Business.

Plan digital campaigns including influencer collaborations, paid ads, and content series (e.g., fashion tips, cooking demos).

Monitor digital metrics and engagement rates using analytics tools.

Customer Engagement & Loyalty

Design and implement loyalty programs and shopping reward schemes.

Organize customer-centric events like in-mall activations, giveaways, cooking shows, and mini fashion shows.

Gather customer feedback to enhance service and promotional effectiveness.

Sales Support & Coordination

Work closely with category heads and floor managers to roll out product-specific marketing and clearance campaigns.

Support product launches and exclusive brand promotions in both supermarket and fashion sections.

Partnership & Vendor Management

Liaise with media partners, influencers, advertising agencies, and printing vendors.

Negotiate marketing collaborations with product suppliers and retail brands.

Budget & Reporting

Prepare and manage the marketing budget effectively.

Report weekly/monthly campaign results, ROI, and KPIs to General Management.

Key Performance Indicators (KPIs):

Sales Growth

Achieve consistent monthly and quarterly increases in overall mall sales directly linked to marketing campaigns.

Foot Traffic Increase

Drive measurable growth in customer footfall during promotional periods and special events.

Digital Engagement

Grow social media followers across platforms (Instagram, Facebook, TikTok) by a targeted percentage each quarter.

Maintain a minimum engagement rate of 5% on posts and campaigns.

Increase website traffic and content reach through targeted SEO/SEM strategies.

Customer Retention & Loyalty

Grow the number of registered loyalty program users.

Improve repeat customer visits through reward and referral programs.

Campaign ROI

Maintain a minimum return on investment (ROI) of 3:1 on all major marketing campaigns.

Brand Awareness

Improve unaided brand recall rates as measured through periodic customer surveys and in-store feedback forms.

Industries:Retail

Function: Marketing