marketing officer

Key Duties and Responsibilities:

Support development and implementation of marketing and business development strategy

Implement digital marketing strategies, campaigns and content

Create tools and materials to deliver on the marketing and business development strategy e.g. proposals, pitches, videos, letters, posters, brochures

Measure and report performance of marketing campaigns and assess against departmental goals. Provide recommendations on the same

Use data from web tracking tools like Google Analytics to check the effectiveness of marketing campaigns

Daily maintenance and upkeep of company website in conjunction with IT department

Visit existing and potential students/ clients to drive business growth

Create advertising and publicity campaign strategies and content that are informed by a deep understanding of the business, programs and target audience

Use techniques like Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to track, drive website traffic and acquire leads/customers

Publish videos and photography on company website and blogs

Review produced artwork in readiness for execution in selected platforms

Negotiate and agree with media houses on the most appropriate media spaces and rates

Develop measurement tools for marketing research and intelligence. Manage projects from inception through presentations, supporting roll out of customized surveys/ discussion guides/ screeners, analyzing data, interpreting results and providing actionable insights

Develop customer survey tools, roll out, and analysis of results

Industries:Higher Education

Function: Marketing