Senior Ads Operation and Performance

Key Responsibilities:

Campaign Management & Optimization

Oversee end-to-end execution of paid media campaigns across platforms (Google Ads, Meta, TikTok, Twitter, programmatic).

Monitor performance metrics and KPIs to ensure campaigns meet objectives (ROI, ROAS, CTR, etc.).

A/B test creatives, targeting, and bidding strategies to drive performance.

Strategic Planning

Collaborate with marketing and sales teams to define ad strategies that align with business goals.

Develop media buying strategies with a focus on efficiency and cost-effectiveness.

Provide data-driven insights to support campaign strategy adjustments.

Performance Analysis & Reporting

Analyze ad performance data and prepare weekly/monthly performance reports.

Use analytics tools (Google Analytics, Facebook Business Manager, etc.) to track customer behavior and campaign effectiveness.

Recommend improvements and innovation based on data insights.

Budget Management

Manage media budgets effectively, ensuring optimal spend allocation across channels.

Forecast ad spend and track daily/monthly expenditure.

Ad Tech & Platform Management

Stay updated on advertising trends, algorithm changes, and platform innovations.

Ensure proper tracking through pixels, tags, and UTM parameters.

Manage third-party ad platforms and tools (e.g., DV360, SEMrush, Sprinklr, etc.).

Team Collaboration & Leadership

Mentor junior ad operations staff or coordinate with external agencies/vendors.

Collaborate cross-functionally with creative, product, and data teams.

Qualifications & Requirements:

Bachelor’s degree in Marketing, Business, or related field.

5+ years’ experience in digital ads or performance marketing.

Proficient in Google Ads, Meta Ads Manager, and analytics tools.

Strong analytical and reporting skills.

Experience managing large ad budgets and multi-channel campaigns.

Industries:Human Resources

Function: Others