Social Media Marketing Strategist

Job Description/Requirements

Responsibilities:

Create social media plans aligned with business goals

Define the target audience and buyer personas

Choose the right platforms (e.g., Instagram, LinkedIn, TikTok, etc.)

Content Planning & Creation

Develop content calendars

Oversee or create engaging content (graphics, videos, copy)

Ensure brand consistency

Analytics & Optimization

Use tools (e.g., Meta Insights, Google Analytics, Sprout Social)

Track KPIs (reach, engagement, CTR, conversions)

Test and tweak strategies based on performance

Campaign Management

Plan and run paid ad campaigns

Collaborate with influencers or brand partners

Launch and monitor promotions or product drops

Community Engagement

Monitor comments and messages

Build a loyal following through engagement

Manage crisis or negative PR situations tactfully

Industries:Education

Function: Marketing