Social Media Manager

Job Summary

We are looking for a creative and tech-savvy Social Media Manager to manage our online presence and drive engagement across digital platforms. The ideal candidate understands the Nigerian digital landscape, trends, and audience behavior, and can create content that converts followers into customers.

Key Responsibilities

Develop and implement a comprehensive social media strategy aligned with business goals

Create, curate, and manage engaging content (text, images, videos) for platforms like Instagram, Facebook, TikTok, X (Twitter), and LinkedIn

Manage daily posting, comments, messages, and audience engagement

Run and monitor paid ads (Meta Ads, TikTok Ads) to drive traffic and sales

Analyze performance metrics and prepare weekly/monthly reports

Stay updated on Nigerian social media trends, hashtags, and viral content

Collaborate with designers, influencers, and content creators

Handle customer inquiries and complaints professionally via social platforms

Grow brand awareness and maintain a consistent brand voice

Plan and execute campaigns, promotions, and product launches

Requirements & Skills

Proven experience as a Social Media Manager or similar role

Strong understanding of major social media platforms and algorithms

Experience with tools like Meta Business Suite, Hootsuite, Canva, CapCut, or Adobe tools

Knowledge of digital marketing, content strategy, and paid advertising

Excellent writing and communication skills (including Pidgin and local tone adaptation is a plus)

Ability to create viral and engaging content tailored to Nigerian audiences

Basic graphic design and video editing skills

Analytical mindset with ability to interpret data

Key Competencies

Creativity and innovation

Trend awareness (especially Nigerian pop culture)

Time management and consistency

Customer engagement skills

Adaptability and quick thinking

Performance Metrics (KPIs)

Follower growth rate

Engagement rate (likes, comments, shares)

Conversion rate (leads/sales from social media)

Reach and impressions

Ad performance (CTR, ROI)