Professional Marketer

Job Summary

The Professional Marketer will be responsible for promoting the services of Bioclinix Diagnostic Care Limited, increasing brand visibility, developing strategic partnerships, attracting new clients, and driving revenue growth. The role involves marketing diagnostic and healthcare services to hospitals, clinics, HMOs, corporate organizations, government agencies, NGOs, schools, and the general public.

Key Responsibilities

1. Develop and implement marketing strategies to increase awareness and utilization of Bioclinix services.
2. Identify and secure new business opportunities, partnerships, and referral relationships.
3. Promote laboratory, radiology, occupational health, and corporate screening services.
4. Conduct regular visits to hospitals, clinics, pharmacies, HMOs, corporate organizations, and other potential clients.
5. Maintain strong relationships with existing clients and referral partners.
6. Organize and participate in health campaigns, community outreaches, exhibitions, and promotional events.
7. Generate leads and convert prospects into clients.
8. Prepare and submit periodic marketing and sales reports.
9. Monitor market trends, competitor activities, and customer feedback.
10. Collaborate with management to develop new service offerings and promotional initiatives.
11. Support digital marketing activities, including social media engagement and online campaigns.
12. Ensure achievement of assigned revenue and client acquisition targets.
13. Represent the organization professionally at all times.

Qualifications

• Bachelor's Degree or HND in Marketing, Business Administration, Mass Communication, Public Relations, or a related field.
• Professional marketing certification is an added advantage.
• Minimum of 2 years' marketing experience, preferably in healthcare, diagnostics, pharmaceuticals, insurance, or related sectors.

Skills and Competencies

• Excellent communication and interpersonal skills.
• Strong negotiation and persuasion abilities.
• Business development and relationship management skills.
• Ability to meet targets and work independently.
• Good presentation and networking skills.
• Proficiency in Microsoft Office applications.
• Knowledge of digital marketing tools and social media platforms.
• Strong organizational and reporting skills.

Key Performance Indicators (KPIs)

• Number of new clients acquired.
• Revenue generated from marketing activities.
• Number of hospital and corporate partnerships secured.
• Client retention rate.
• Number of marketing visits conducted monthly.
• Growth in test volumes and service utilization