Head of Marketing and Communication

PRIMARY RESPONSIBILITIES:

Champion the development and execution of an integrated marketing and communication strategy aligned to the overall Group strategy, business goals and market dynamics

Oversee the planning, execution, and analysis of marketing communication campaigns across various channels, including digital, social media, print, and events.

Ensure consistent messaging and visual identity across all touch points platforms and countries

Collaborate with internal stakeholders to develop and deliver engaging content for various channels, including websites, blogs, social media, newsletters, and press releases.

Oversee the management and optimization of the company’s digital presence, including website, search engine optimization (SEO), and paid advertising.

Lead the Marketing and Communications function, fostering relationships with internal and external stakeholders including media, influencers, and partners to promote the company’s brand and achievements.

Support country-level marketing communication teams, fostering collaboration and excellence

Utilize data and analytics to measure the performance of marketing and communication initiatives, optimizing strategies to drive continuous improvement.

Manage the marketing and communications budget, ensuring cost-effective allocation of resources to achieve desired results.

Promote a culture of innovation, collaboration, and continuous improvement within the Marketing and Communications function.

GENERIC DUTIES

Carry out performance appraisal, coaching and mentoring to staff

Resource allocation, staffing and leave approval

Participate in planning and budgeting for the department

Participate in various meeting and committees and acting as spokesperson on behalf of the company

Key Skills, Knowledge, Experience and Behavioural Competencies

Academic and Professional Requirements

Education Degree in Marketing, Business, Digital Media, or a related field.

Master’s Degree Master’s in related field will be added advantage

Professional Qualifications

Post graduate diploma in Marketing

Experience Required:

Relevant experience Have knowledge and relevant work experience of not less than ten (10) years, with at least five (5) years served in leadership position

Industries:Insurance

Function: Marketing