Digital Strategist

JOB SUMMARY:

We are looking for a Digital Strategist who will be responsible for developing and implementing digital marketing strategies to achieve business goals.

He/she will play a role in driving traffic, engagement, and conversions through various digital channels and initiatives.

Digital strategists offer responsibilities that include developing strong lasting relationships with clients.

RESPONSIBILITIES:

Proven experience in creative strategy development and content creation.

Perform exhaustive research to gain in-depth knowledge of all customer personas.

Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends.

Experience in managing large accounts and monitoring campaigns.

Knowledge of Google ads, and programmatic advertising.

Digital media planning/buying.

Establish best practices in digital marketing

Stay up to date with the latest technology and best practices

Creating and monitoring digital campaigns.

Developing creative ideas on how to engage an audience and meet clients’ business objectives.

Develop writing style, tone, and voice for all content and ensure they are consistent across all delivery platforms.

Generate weekly reports using analytics and graphics.

REQUIREMENTS

BSc degree in Marketing, Advertising, or a relevant field

At least 3-5 years of proven work experience as a Digital marketing strategist

Demonstrable experience with SEO/SEM and CRM software

Knowledge of Google ads, and programmatic advertising.

Experience implementing and optimizing Google Ads campaigns

Solid knowledge of web analytics tools like Google Analytics

Hands-on experience with the creation of Strategy and Media buying

Excellent verbal and written communication skills

Strong analytical and project management skills

Experience in an advertising agency will be an added advantage

Experience in B2B marketing is preferred

Industries:Marketing & Advertising

Function: Marketing