Digital Marketing Specialist

You will be required to.

Manage and create content for all our Social Media handles

Manage content uploads and engagement on Youtube

Write content marketing blog posts

Manage sponsored ad performances

Manage Newsletter marketing and informative communication

Build aesthetically-pleasing sales conversion and landing pages, in alignment with brand standards

Develop creative Digital Marketing Strategies to be executed across all platforms

Create graphics, posters, video cut-outs, other media assets to increase brand awareness and increase customer engagement.

Create and manage monthly Social Media Calendars and Email Marketing Calendars.

Post Engaging Contents daily on all Social Media Channels

Manage Stakeholder communications on Social Media

Manage Online Ecommerce store hosted on wordpress and related web pages

Manage and optimize website content and SEO performance

Manage online advertising platforms and budgets effectively

Monitor, track, analyze, report on the performance of social media platforms using tools such as google analytics and Facebook insights and recommend improvements to increase performance based on analyzed metrics.

QUALIFICATIONS

Minimum of HND / B.Sc qualification.

A minimum of 1 year work experience using simple and advanced Digital Marketing tools

Computer literate

Excellent communication skills

Excellent writing skills

Excellent Graphics Design Skills

Good people skills and friendly disposition.

SKILLS REQUIRED

A good understanding of Social Media platforms, trends, dynamics and algorithms

A good understanding of keywords optimization, SEOs and google ranking

Ability to use WordPress, page builder plugins such as Elementor, create sales and conversion landing pages, etc

Ability to manage newsletter communications, using newsletter tools, such as Mailchimp

Ability to create simple and professional graphics designs, using tools such as Canva

Ability to do content marketing, using skills such as storytelling and showcasing services benefits.

Ability to write high-converting marketing emails and email subjects

Ability to create short-form videos using apps such as capcut, inshot, Instagram, etc

Ability to do content marketing, using skills such as storytelling, sales copies, emotional selling, etc highlighting products and services

Ability to write high-converting sales captions

Industries:Cosmetics

Function: Marketing