Digital Marketing Officer

Key Responsibilities

Campaign Development: Design and execute digital marketing campaigns across various channels (SEO, SEM, social media, email marketing, display advertising).

Content Creation: Create engaging and relevant content for digital platforms (blogs, social media posts, email newsletters, and website).

Analytics & Reporting: Monitor and analyze performance metrics using tools such as Google Analytics, and prepare reports to assess the effectiveness of campaigns.

SEO Optimization: Implement on-page and off-page SEO strategies to improve search engine rankings and drive organic traffic.

Social Media Management: Manage and grow our social media presence by creating content calendars, scheduling posts, and engaging with followers.

Email Marketing: Design and execute email marketing campaigns to nurture leads and drive conversions.

Collaboration: Work closely with cross-functional teams (sales, product development, and creative) to ensure cohesive marketing strategies.

Market Research: Conduct market research to identify trends, competitor activities, and emerging digital marketing platforms.

Stay Updated: Keep up with the latest digital marketing trends, tools, and best practices to innovate and enhance marketing strategies.

Qualifications

Bachelor’s Degree in Marketing, Business, Communications, or a related field.

1-3 years of experience in digital marketing or a related role.

Strong understanding of digital marketing concepts, tools, and strategies.

Proficiency in Google Analytics, Google Ads, social media platforms, and email marketing tools.

Excellent written and verbal communication skills.

Creative mindset with strong attention to detail.

Ability to work independently and collaboratively in a fast-paced environment.

Industries:Food & Beverages

Function: Marketing