Creative Strategist - D2C Brand

Job Requirements

Brand Storytelling & Messaging:

• Develop and maintain a consistent brand voice that resonates with parents and caregivers.

• Write compelling product descriptions, ad copies, website content, and social media captions that drive engagement and conversions.

Content Strategy & Execution:

• Ideate, plan, and execute long-form and short-form content for blogs, email marketing, and website landing pages.

• Research and create content that is SEO-optimized and aligned with consumer search behaviour.

• Craft engaging scripts for product videos, reels, and brand storytelling.

Marketing & Campaign Copywriting:

• Collaborate with the marketing and design teams to create persuasive campaign messaging for digital ads, social media, and performance marketing.

• Develop email and SMS marketing content that enhances retention and customer engagement.

• Write compelling headlines, taglines, and CTA-driven content for various brand touchpoints.

Community & Engagement Content:

• Create engaging and informative content tailored for parents, fostering a sense of community around the brand.

• Stay updated on trends in parenting, kidswear, and D2C to craft relevant, timely content.

• Work closely with customer insights teams to develop content that addresses real customer needs and questions.

Editing & Quality Control:

• Proofread and edited all content to ensure clarity, consistency, and brand alignment.

• Maintain a high grammar, spelling, and tone standard across all content pieces.

Qualifications & Experience:

• 2+ years of experience in content/copywriting, preferably in D2C, fashion, or a good agency

• Strong portfolio showcasing a mix of brand storytelling, performance-driven content, and creative marketing copy.

• Experience with SEO, content strategy, and digital marketing best practices.

• Excellent research skills and the ability to create consumer-centric content.

• Ability to work collaboratively with design, marketing, and product teams.

• Strong organisational skills and ability to meet deadlines in a fast-paced environment.

• Bachelor's degree in English, Journalism, Marketing, or a related field preferably

Industries:Information Services, Market Research, Staffing & Recruiting