Chief marketing officer

Responsibilities

Sales & Marketing Management

Develop and oversee the implementation of sales and marketing strategies to ensure alignment with business goals

Lead the execution of integrated marketing campaigns and product launches

Ensure compliance with corporate marketing policies and ethical standards

Source and manage third-party marketing service providers, ensuring cost-efficiency and performance

Monitor and report on key performance indicators (KPIs), ensuring marketing efforts drive measurable results

Drive customer engagement strategies to enhance market share and customer satisfaction

Coordinate promotional and advertising activities to support sales goals

Sales Strategy & Planning

Formulate annual and quarterly sales plans aligned with corporate objectives

Oversee pricing strategies, product positioning, and go-to-market planning

Lead market research initiatives to evaluate trends, competitor strategies, and customer needs

Collaborate with finance to develop and monitor marketing and sales budgets

Provide strategic recommendations to the executive team based on market intelligence

Branding & Advertising

Build and execute brand development strategies to increase visibility and market presence

Ensure brand consistency across all touchpoints and communications

Manage external agencies and media partners to develop compelling advertising content

Analyze the effectiveness of branding campaigns and optimize performance based on insights

Stay abreast of market trends, emerging platforms, and consumer behavior to inform strategy

Team Leadership & People Management

Lead, mentor, and manage the performance of the marketing and sales team

Foster a high-performance culture through goal setting, coaching, and development

Ensure alignment between cross-functional teams to deliver on key objectives

Client Relationship & Business Development

Maintain strong relationships with key clients and stakeholders

Act as lead negotiator in key contract discussions

Identify new business opportunities and develop strategies for market penetration

Ensure exceptional customer service and retention across key accounts

Health, Safety & Compliance

Ensure adherence to all safety, environmental, and organizational policies

Promote a culture of safety and compliance within the department

Report and address near-misses or incidents in line with HSE procedures

Desired Skills and Experience

Education:

Bachelor’s degree in Marketing, Business Administration, or a related field (mandatory)

Master’s degree (MBA or equivalent) is a strong advantage

Experience:

Minimum of 15 years of progressive marketing and sales experience, including at least 7 years in an executive lead ership role

Proven track record of success in the oil & gas (downstream) or FMCG industry

Skills & Competencies:

Strong leadership, strategic thinking, and analyt ical skills

Expertise in brand development, marketing analytics, digital platforms, and CRM systems

Excellent communication, negotiation, and stakeholder management abilities

Financial literacy with experience in budgeting, forecasting, and ROI analysis

Industries:Human Resources

Function: Marketing