Chief Manager / AVP

Job description

Role & responsibilities

• Agency Channel Campaign Strategy & Execution:

• Develop and executesales-boosting cross sell campaignstailored for the Agency channel, driving agent productivity and premium growth through cross sell in line with monthly and quarterly channel objectives

• Design data-driven initiatives to enhance new agent productivity, customer retention campaigns through cross sell and explore new cross-sell opportunities

• Align campaigns with field sales teams, ensuring seamless execution and adoption at branch and agent levels

• Sales Performance & Growth Initiatives:

• Work closely with regional and zonal sales heads to drive key performance metrics

• Identify sales challenges and create tactical interventions to improve agent engagement and business outcomes

• Track and optimize campaigns based onbusiness targets, agent productivity, and revenue impact

• Stakeholder & Field Engagement:

• Partner withagency sales teams, training, and product teamsto drive frontline enablement and campaign effectiveness

• Engage with branch leadership toexecute localized sales strategiesand ensure field participation in campaigns

• Ensure alignment withdigital, IT, and analyticsteams for smooth execution of tech-enabled campaigns

• Process Optimization & Campaign Automation:

• Leverage CRM, sales enablement tools, and automation platforms to optimize campaign execution

• Create structured SOPs to streamline campaign rollout and tracking mechanisms

• Implement best practices foragent engagement, incentive campaigns, and digital adoption

Preferred candidate profile

7-12 years in life insurance, with strong exposure toAgency sales, sales strategy and frontline campaign execution

Key Skills

• Agency Channel Expertise:Deep understanding of agent activation, retention and sales performance levers through cross sell

• Sales & Business Acumen:Ability to drive revenue growth throughtargeted interventions and strategic execution

• Campaign Planning & Execution:Proven track record in executinghigh-impact, data-driven campaignsat field level

• Stakeholder Management:Strong collaboration with frontline sales, marketing, product, and training teams

Tech & Digital Savvy:Exposure to CRM tools, campaign automation, and data-driven decision-making

Qualifications:

- Graduate / MBA

Location:

Independent role based in Head Office. Requires travelling to various branches across the country

Role:Life Insurance - Other

Industry Type:Insurance

Department:BFSI,Investments & Trading

Employment Type:Full Time, Permanent

Role Category:Life Insurance

Education

UG:Any Graduate

PG:MBA/PGDM in Any Specialization

Industries:Financial Services, Insurance, Investment Banking