Business Development Marketing Executive

Job Title: Business Development Officer (Retail Brand)

Location: Lagos, Nigeria

Employment Type: Full-Time

Work Mode: Onsite

Job Summary

Our client, a fast-growing retail brand, is seeking a proactive and results-driven Business Development Officer to identify growth opportunities, increase sales revenue, build strategic partnerships, and expand the brand's market presence. The ideal candidate will be responsible for developing and implementing business growth strategies, acquiring new customers, maintaining key relationships, and driving overall business performance.

Key Responsibilities

1. Business Development & Market Expansion

• Identify and pursue new business opportunities to drive revenue growth.
• Develop and execute strategies to increase market share and brand visibility.
• Research market trends, customer needs, and competitor activities to identify growth opportunities.
• Explore new sales channels, partnerships, and business opportunities.

2. Sales & Revenue Generation

• Generate leads and convert prospects into loyal customers.
• Meet and exceed monthly, quarterly, and annual sales targets.
• Develop proposals, presentations, and business pitches for prospective clients and partners.
• Negotiate business deals and partnerships that align with company objectives.

3. Client Relationship Management

• Build and maintain strong relationships with customers, corporate clients, and business partners.
• Ensure excellent customer service and satisfaction throughout the customer journey.
• Conduct regular follow-ups to strengthen client engagement and retention.
• Address customer concerns and coordinate solutions with relevant departments.

4. Partnership Development

• Identify and establish strategic partnerships that support business growth.
• Collaborate with vendors, distributors, and other stakeholders to enhance market reach.
• Represent the brand at networking events, exhibitions, and industry functions.

5. Marketing Support

• Work closely with the marketing team to implement promotional campaigns and brand activation initiatives.
• Provide market feedback to support product development and marketing strategies.
• Assist in planning and executing customer acquisition and retention campaigns.

6. Reporting & Performance Monitoring

• Maintain accurate records of sales activities, client interactions, and business opportunities.
• Prepare regular reports on sales performance, market trends, and business development activities.
• Monitor and evaluate the effectiveness of business development initiatives.

Requirements

Education

• Bachelor's Degree in Business Administration, Marketing, Sales, Economics, or a related field.

Experience

• Minimum of 2–4 years of experience in Business Development, Sales, Account Management, or a similar role within the retail, FMCG, fashion, lifestyle, or consumer goods sector.
• Proven track record of achieving sales and business growth targets.

Skills & Competencies

• Strong business development and sales skills.
• Excellent negotiation and relationship management abilities.
• Strong communication, presentation, and interpersonal skills.
• Ability to identify opportunities and convert leads into business.
• Good analytical and problem-solving skills.
• Strong networking and stakeholder management capabilities.
• Proficiency in Microsoft Office Suite and CRM tools.
• Ability to work independently and as part of a team.

Key Performance Indicators (KPIs)

• Achievement of revenue and sales targets.
• Number of new customers and business partnerships acquired.
• Customer retention and satisfaction rates.
• Market expansion and brand visibility growth.
• Lead conversion rate.
• Value of new business opportunities secured.

Compensation

• Competitive salary.
• Performance-based incentives.
• Career growth and professional development opportunities.

How to Apply

Interested and qualified candidates should forward their CVs to ********@*****.*** using "Business Development Officer" as the subject of the email.