Sales & Marketing Manager - Medical and Rehab Equipment

Job Purpose:

To lead and manage all sales and marketing activities for the organization’s portfolio of orthopedic and rehabilitation products. This role is responsible for driving revenue, increasing market share, promoting brand visibility, and strengthening customer relationships with healthcare professionals, hospitals, distributors, and retail partners.

Key Roles and Responsibilities:

Sales Strategy & Execution

Develop and implement a robust sales strategy to achieve revenue and growth targets.

Identify and cultivate relationships with key clients such as hospitals, orthopedic clinics, rehabilitation centers, physiotherapists, doctors, and medical distributors.

Manage institutional sales and tenders, especially with government, hospitals, rehabilitation clinics, pharmacies and healthcare networks.

Monitor competitor activities and recommend pricing and product positioning strategies.

Identify and explore new business opportunities to maximize market coverage and revenue growth.

Marketing Management

Plan and execute marketing campaigns to promote orthopedic and rehab products (e.g., Orthopedics supports and braces, mobility aids, Physiotherapy equipment’s etc.).

Develop marketing materials, product brochures, presentations, and digital content.

Organize and participate in medical conferences, CMEs (Continuing Medical Education), and awareness trainings.

Manage the company’s digital presence including websites, social media platforms, and online advertising.

Conduct market research to understand trends, customer preferences, and new opportunities.

Ensure customer satisfaction by addressing concerns promptly and ensuring the timely delivery of products.

Product Promotion & Training

Train internal sales teams and external healthcare partners on product usage and benefits.

Collaborate with product development or manufacturing teams to refine product offerings based on market feedback.

Launch new products in the market and ensure adequate promotional support.

Reporting & Analysis

Industries:Human Resources

Function: Sales