National Sales Manager – General Trade (Sanitary Towels Division)

Key Responsibilities:

Route-to-Market Strategy & Execution

Design and implement a robust national GTM (Go-To-Market) strategy.

Recruit and onboard wholesalers and distributors to serve as stock-holding intermediaries between the company and the GT outlets.

Distributor & Wholesaler Management

Sell volumes into newly recruited partners and ensure adequate stock is available.

Structure supply chains to enable effective order fulfillment for last-mile customers.

Field Force & Last-Mile Activation

Recruit, train, and lead a team of market developers (foot soldiers) to list and activate up to 130,000 GT retail outlets by December 2025.

Drive pull-through by generating repeat orders from retail outlets via the distributor network.

Sales Performance Management

Set clear sales and activation targets; monitor performance and coach teams for success.

Deliver detailed sales reports and market insights regularly.

Market Intelligence & Product Training

Lead product training initiatives for all sales and distribution partners.

Monitor competitor activities and adjust strategy accordingly.

Requirements

Minimum Requirements:

At least 10 years of experience in GT sales within the FMCG sector.

Proven ability to launch products through distributors and wholesalers with zero market presence.

Strong experience in last-mile activation and GT product rollout.

Must have managed a field team of 50+ people across multiple regions.

Strong data analysis, route-to-market design, and performance tracking skills.

Well-networked with key GT players, including wholesalers and distributors.

Willing and able to travel extensively nationwide.

Professional, mature, and results-oriented and good negotiation skills.

Industries:Human Resources

Function: Sales