Director Marketing

Job Purpose:

Responsible for the strategic planning and proving expert advice and direction in the communication and marketing activities of the University as a member of the senior management team., working collaboratively across the University in the delivery of the institutional strategy.

Develop and manage the corporate brand of the University, collaborating closely with the academic community, and with a detailed knowledge of the University’s major stakeholders to ensure that the brand, tone and quality of our internal and external presence is consistent and contributes to the University’s strategic aims.

Key Duties and Responsibilities:

Develop and monitor integrated marketing strategy, program, policy, procedures, plan and guidelines

Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, results reporting, analysis and recommendations

Establish the University’s brand book and manage the alignment of all elements of the brand strategy with marketing goals.

Lead the development of the university brand strategy and articulate the desired brand positioning

Define the measures used to determine brand effectiveness and use results to inform future activities

University brand custodian – distils the essence of the ANU brand and/or maintains a portfolio of ANU brands

Direct market research to identify customer needs, target groups and demographic segments.

Industries:Higher Education

Function: Marketing