Voice Product Analyst

This role will be responsible for:

Driving strategic initiatives for voice services

Analyzing and reporting on voice product performance.

Ensuring high customer satisfaction through documentation, training, and market insight.

Implementing and optimizing campaign management solutions.

Managing the optimization of the campaign platform capabilities and communication channels. This will lead to customer value development and value loss reduction.

Responsibilities

Voice Revenue, Usage and Retention

Track usage pattern to devise growth strategies

Usage and aggregate usage analysis

Track voice segment KPIs and analyze data to inform product enhancements.

Track the interaction between paid voice and bonus voice.

Monitor customer life cycle and capabilities to drive ARPU growth.

Customer Analysis

Leverage data and market research to get insights into consumer behavior and preferences and drive future programs and promotions

Map customers to predefined voice segment profiles and categories

Campaign Management

Develop and execute micro and macro campaigns on Campaign Manager.

Identify and execute Below-The-Line (BTL) campaign opportunities.

Collaborate with business teams to optimize campaign performance.

Ensure comprehensive campaign coverage across the Campaign Calendar.

Oversee campaign brief implementation and technical aspects of CVM System.

Validate accuracy and completeness of campaign data

Communication Library

Create and maintain the campaign and communication library.

Develop and manage communication decision matrices.

Regulate best campaigns per channel and volume of communication.

Reporting & ROI Analysis

Deliver regular performance reports (daily, weekly, monthly) on products and campaigns.

Evaluate campaign effectiveness and impact on Gross Revenue (GR).

Product Development and Support

Collaborate with project managers to oversee technical product development.

Develop documentation and provide training support to teams.

Industries:Telecommunications

Function: Others