Retention Marketing Manager

Experience: 4–5 years

Department: Growth / Marketing

Reporting to: Head of D2C / CRM Lead

About Us

At The Indian Garage Co. (TIGC), we’re building one of India’s most loved D2C fashion brands—affordable, high-quality, and trend-forward. While we’ve mastered acquisition, we believe the real brand love lies in customer retention. That’s where you come in.

We’re looking for a Retention Marketing Manager who deeply understands consumer behavior, can dissect cohorts like a data scientist, and build lifecycle journeys that truly convert and delight.

Role Overview

As a Retention Manager, you will own and execute strategies to retain, engage, and grow our customer base. From identifying key segments to building hyper-targeted flows, your job is to make every user feel like we just get them. You will partner with product, creative, and tech teams to bring these campaigns to life using tools like Kwikchat, Google Analytics, and CRM platforms.

Key ResponsibilitiesRetention & Lifecycle Strategy

• Design and execute full-funnel retention programs across Email, WhatsApp, SMS, Push, and in-app journeys.

• Create segmented campaigns based on customer personas, RFM models, and behavioral cohorts (first-time buyers, repeat loyalists, dormant users, etc.).

• Develop and optimize welcome flows, replenishment triggers, win-back series, post-purchase experiences, and milestone-based engagement flows.

Customer Segmentation & Analytics

• Deeply understand customer personas—who they are, what they love, when and why they churn.

• Analyze cohort performance using Google Analytics, retention dashboards, and CRM data.

• Identify CLTV trends, repeat rate drops, and retention opportunities based on lifecycle stages.

Campaign Execution & Tool Ownership

• Use Kwikchat (or similar CRM platforms) to set up and manage all campaigns—broadcast and automated.

• Run regular A/B tests on subject lines, creative, timings, and messaging to maximize CTRs and conversions.

• Work with creative and product teams to deliver personalized messaging and dynamic content.

Performance Tracking & Growth Loops

• Own KPIs: repeat rate, retention %, churn rate, CLTV, campaign ROI.

• Set up dashboards and reports to track the effectiveness of each touchpoint.

• Share learnings and scale successful experiments across channels and categories.

Requirements

• 4–5 years of experience in retention or CRM marketing in a D2C or e-commerce environment.

• Strong hands-on experience with Kwikchat, Google Analytics, and email/SMS marketing platforms (e.g., Klaviyo, WebEngage, MoEngage).

• Ability to translate data into meaningful action plans.

• Deep understanding of consumer personas, behavioral psychology, and customer journeys.

• Bonus: Experience in fashion or lifestyle brands, basic HTML knowledge for email editing, or familiarity with growth loops.

What You’ll Get

• A front-row seat in one of India’s fastest-growing D2C fashion stories.

• A team that moves fast, values ownership, and thrives on creativity.

• The chance to directly influence how thousands of customers experience our brand every day.

• Competitive compensation.

Industries:Apparel & Fashion, Marketing & Advertising, Sales