Growth Marketer Head (USA)

Location: Andheri West, Mumbai

We’re looking for a Growth Marketing Lead who thinks in economics, executes like a performance marketer, and moves like a revenue architect.

You’ll own the growth engine end-to-end - Google Ads, LinkedIn Ads, acquisition funnels, cost-per-lead models, retention metrics, and media plans that drive results.

You’ll thrive here if:

• You know your numbers and your narratives - business logic meets ad copy.

• You’ve planned media budgets not just by CPMs - but by conversion economics.

• You’ve scaled campaigns on LinkedIn, Google, and app channels - not just tinkered with them.

• You can call bluff on vanity metrics

• You’re hungry to build, not just manage.

• You see SEO not just as keywords, but as compounding discovery.

• You can work lean, fast, and solo - but still think big.

What You’ll Actually Do:

• B2B demand generation and pipeline-building at the top. App acquisition and retention next. E-commerce performance marketing rounds it out.

• Architect and run media plans that move the needle - across paid search, paid social (LinkedIn first), app marketing and email.

• Work backwards from a $50K/month revenue goal to define how much to spend, where, and why.

• Beyond CACs and dashboards - can you spot the signals that shape perception, build pipeline, and drive lasting value?

• Get deep into cost-per-acquisition, cost-per-download, cost-per-registration, and cost-per-retention. And continuously optimize and iterate.

• Build sharp dashboards, know your ROAS, know your LTVs, know your drop-off rates.

• Bonus points if they have an understanding of notification & retention strategy that keep users coming back

• You’ll have a lean setup - with you creating the first version of our internal growth playbook and hiring a junior to eventually help us scale

• Scale organic growth - from content-to-growth analysis to turning minimal media into real traction on social platforms.

The First 100 Days:

Day 0–30: Pipeline First. Fast

• Build a client acquisition model: reverse-map how many leads we need at each funnel stage to hit the monthly revenue target

• Define ICP (Ideal Client Profile) for our agency and get debriefed on the apps for which we need to run the ads

• Set up high-conversion landing pages or lead magnets - fast and sharp.

• Launch LinkedIn Ads and Google Ads targeting ICPs by role, company type, and industry intent.

• Objective: Secure 10–15 active leads in the pipeline, which the business team will convert, aiming to convert 3–4 within the first 45 days.

Day 31- 60: Test & Tighten

• Optimize campaigns by CPL and conversion quality

• Build MOFU assets and retargeting flows to push leads through the funnel

• Start early-stage testing for app install and retention strategy

• Lock in 5–7 consistent clients and build forward visibility

Day 61–90: When Playbook becomes a system

• Formalize weekly performance dashboards - CAC, CPL, ROAS, revenue-per-client.

• Start building a Growth OS: channel strategy doc, funnel archetypes, landing page libraries, notification frameworks.

• Train your junior and plan Q2 with forecasted revenue goals

Industries:Management Consulting, Marketing & Advertising, Media Production